The home industry continues to appear in various forms of "alliance corps", which makes the original unsteady home market appear uncertain, and some home building materials brands that are already struggling to survive will face greater market challenges. If the alliance effect continues to ferment, then it is difficult for a small brand that does not have the strength to join the alliance to be established and eventually eliminated by the market. From this perspective, the alliance brands that have sprung up like mushrooms have formed a "group-based" competition pattern dominated by major brand alliances. Some building materials merchants bluntly said that the home alliance warfare is actually a helpless move, and it is also the best policy to expand the market in the off-season. However, "Alliance Combat" can indeed rely on the linkage between brands and brands to enhance market influence, speed up brand building, and stabilize the market share that is lost in the off-season. Joining a good project home is a good choice.
According to senior marketing experts, the alliance has a multi-faceted "dark war", and the alliance war is equivalent to "killing three thousand self-destruction eight hundred". The alliance activities organized by the brand spontaneously, the marketing expenses are evenly distributed, and the effect of the activities is directly related to whether the participating merchants can obtain better returns. There is a “hot and cold unevenness†between the alliances and the participating merchants.
How far can the alliance model go?
A floor agent who participated in the alliance operation said that at least in the current market situation, there is still a way to go for alliance promotion, and how far it can go depends on consumers. Specifically, an enterprise as an alliance must be a dominant enterprise in its industry, with a clear market positioning and differentiated competitiveness. Second, an enterprise that joins the alliance cannot only seek the interests of one family and harm the interests of others, thus reducing The problem of complaints caused by unqualified quality and inadequate service; thirdly, it is necessary to strengthen communication and supervision. If it is to develop healthily, it is necessary to enhance cooperation and execution, and strive to make the target market consistent and support each other, so that its The road will go further and further.
The model still needs to be perfected: the concerted effort to release positive energy is the key
Expanding sales and striving for more potential customers is undoubtedly the foundation of the “home allianceâ€. However, a building materials dealer who has participated in the “Alliance Operations†believes that although the big goals of the alliance are the same, the specific goals are different for each brand, which is bound to the specific activities and activities of the alliance. Forms have a certain impact. Therefore, in the home alliance marketing, the consistency of the goals of each brand activity is the primary problem that the brand alliance needs to solve, whether it is in the promotion of products or the after-sales service in the later stage. In addition, the extent to which the “Home Alliance†can provide price concessions is still the biggest doubt that restricts sales.
In the previous "Home Alliance" marketing, the reporter saw that although the price of each alliance merchant's products has been reduced to a certain extent, for consumers, most of the home building materials brands participating in the alliance are medium and high-end brands, and the product quality of each brand. Higher, the price is still relatively expensive, even under the "alliance combat" system, it is impossible to achieve the same price as the second and third line brands. Therefore, for those consumers with weak purchasing power, the choice of “home alliance†still has certain limitations.
The purpose of brand merchants participating in alliance operations is to provide consumers with better prices and services. And no matter how much it really does, the positive energy it releases is still not to be underestimated. And the persistence and success of these alliances in the growth process has become a major source of confidence in the market.
Coffee Table
Lift Top Coffee Table,White Coffee Table,Square Coffee Table,Modern Coffee Table
Bosa Furniture Co.,Ltd. , https://www.bosafurniture.com