In recent years, the film and television drama featuring youth, confusion, love and struggle has become a fragrance. Whether it is "struggle", "dwelling", or "Beijing love story", "Ant tribal struggle" and "80 standing man after standing up", "80 transformation" The youth, love and struggling stories after 80, which are erected in the past, can always easily hit the soft innermost feelings of the young people who are struggling for their dreams and arouse their resonance. With the popularity of micro-movies, more and more brands are trying their best to make micro-films and brand-new to micro-movies. For micro-film, "content is king" has become recognized in the industry. If you want to attract consumers, you have to do even better. Recently, a king of the table customized flagship youth, struggling micro-film "wrist turn front is still - on the road" released online, good response, triggering a heated discussion of netizens.
"Microfilm has a broad and interactive participation, suitable for people in the new economy, the pursuit of spiritual freedom and interactive experience of emotional appeal.Microcinema is the most important point is that it will past the single highbrow art palace back to everyone To participate in the 'grassroots show' era, to some extent, the table advocated by the king to allow more people to understand and inherit the spiritual values ​​of the aristocratic culture is connected with the concept of value. "Wang Electronics (Shenzhen) Co., Ltd. Deng Guanglei, general manager of marketing In an interview, say so. He said that as a new mode of communication of the times, microfilm represents a pioneering and progressive process. The king watch as the leader of the domestic watch brands, the first in the field of watches and clocks pioneered in the form of micro-film brand communication, indicating that the watch has been committed to leading the watch industry, a new model of marketing and new ideas, and strive to open up China's clocks and watches Industry brand promotion of the new situation.
It is understood that the king of the table by the end of 2011 launched a very pioneering fashion concept Feng Shang series watch, the micro film "wrist turn Feng Shang - on the road" is for the Feng is still a series of watches tailored. Fengshang series watches advocate "Feng Shang attitudes, the ultimate life," the core of its spirit is to give an accurate view of life to pinpoint the direction of life, but also the invincible courage and tenacity to persevere and achievements dream. This spirit has the same strain as the theme of "life is constantly struggling," as elaborated in the film "Carving forward - on the road". "This film delivers a positive attitude toward life and life philosophy is a rare and valuable spirit, this spirit is not for everyone to enjoy .Trust table from the creation of a brand since the brand has been advocated Is to pass a noble spiritual culture and unique taste, which is also a few people can have from this point of convergence, we found a common theme, we can say that this micro-movie is not only telling a young People through the struggle to be successful inspirational story, but also in the interpretation and dissemination of the brand spirit and cultural connotation of the king table. "Deng Guanglei said that not long ago, the watch held a" wrist to the front fashion show " Activities, designed to show the moment of the new fashion, the spirit of inspirational spiritual struggle, this spirit is the pursuit of the public are strongly aspired to, and the King table is to lead the trend, combined with micro-film form it perfectly demonstrated .
In terms of media launch strategy, the watch has continued its long-standing "big brands, big ads, big investment" propaganda strategy in the major well-known media in the country advertising, promotional activities for the brand's three-dimensional marketing full range The integration of communication. Deng Guanglei revealed that in order to tie in with the filming of "wrist to front - on the road", this time, the watch of King Kong mainly carries out multi-directional and multi-dimensional three-dimensional communication through videos, weibo, forums and news. In PPTV, Youku, potatoes, Sina and other major video portal site has launched a focus on promotion, and achieved good results; make full use of Sina microblogging, Sina blog and other users of a very interactive and highly interactive platform, through the micro-users Bo sharing and discussion, quickly and effectively expanded the dissemination of activities in the Tianya Forum, Phoenix Forum, Sina Forum, NetEase forums and other major forums, micro-film "wrist turn Feng Shang - on the road" also by the enthusiastic users Concerned and discussed; combined with news promotion, the king table in Sina, Tencent and Sohu and other mainstream portals also conducted an effective publicity, through the maximization of communication channels, so that more people understand the watch brand, enhance brand awareness And influence, so as to achieve the purpose of brand marketing.
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