Packaging design and interior design awareness

Interior design is an activity that humans create and improve the quality of their living environment. Interior design belongs to the discipline of architecture and art design studies, and is one of the most descriptive and integrated disciplines in the Art Design University. As we all know, the indoor environment is a specific space where we have learned sincere exchanges, learned mutual honesty, and understood society. The indoor environment is in fact no longer a simple space container. The random division of fixed space is abstracted as "spiritual function" in the process of camping the interior space. This spiritual function takes "spatial atmosphere", "space interest", " "Space personality" terms to explain it. Create an indoor space environment with visual pleasure and cultural connotation, so that people living in a modern society with high civilization and lack of human care are shaken physiologically and spiritually. This is the high-tech and human nature in the design of indoor space environment. The problem of emotional digging is a balance between material and spiritual aspects, scientific and artistic, physiological and psychological requirements. This is a question of the quality of space art and is a measure of the life of interior design. Shaping this kind of life needs constant strengthening of the reference and updating of consciousness!

Interior Design and Art Design University Department Needs "Package Design Consciousness" Leader

People form a community and are known to all. The society divides different social forms according to different understandings. Now is the era of knowledge economy. Under the background of this era, we like to look at the design from the perspective of market economy. Undoubtedly, design is the barometer of the economy. Economists tell us that commodities are the driving force of the economy. From ancient times to the present, we are accustomed to interpreting the exchange of designs with coats as “real goods”. Its purpose is to enhance the attractiveness of the goods and speed up the process of buying and selling. This has led to the habit of confusing goods with packaging. This concept is deeply ingrained, and many people think it is not good, but I think this is not a bad thing. In my opinion, we must continue to strengthen, but we must strengthen guidance. The dedication of a new concept is far greater than the elimination of the original concept. If the new concept and the old idea are blended with each other, and the old pot will be filled with the power of new wine, it will be much better. Things. The sense of packaging design that many friends in the academia will not object to is to achieve the unity of commodity value and packaging cultural connotation, and the packaging awareness is definitely not the low-cost high-level packaging high selling price that was created by unscrupulous businessmen in the 1990s. What is the design, in my opinion, is the outer garment of the product. This garment is the packaging. At present, art colleges divide the design into several disciplines and fix the packaging awareness in a certain direction. In fact, they do not realize the golden mean of design and development. Excessive refinement of a certain direction will definitely make the design impractical. Today, the introduction of marketing concepts into the art design, attention to the beauty of human nature, the harmony and unification of society and nature, the realization of civilized civilization has become the common desire of all branches of art design. With the rapid economic growth, materials and cultures have begun to grow. The various designs embodied in commodities, such as advertising design, industrial design, graphic design, etc., are all mixed. They are all packaged goods, reflecting the value and grade of the goods. . Satisfy customer purchase psychology.

Modern commodities include specific goods and services. The interior design achievement is also a kind of commodity. It divides the small space and the decorative space in the space in which the facts exist. The purpose is to achieve the owner of the fixed space, realize the self-centered environment, reflect the owner’s material and living pursuit, and melt the ideal and reality. , Package owner's psychological pursuit of space, package owner's joy and sorrow. The awareness of packaging design allows interior designers to fully understand the role of interior design, grasp the practicality of the pursuit of beauty, and grasp the value of design in the art, and truly establish the owner's aspiration. And through hard work, with the intensive design of small-scale expansion, the energy and materials are saved and applied, the environment is protected, and the sustainable development of interior design is realized. Secondly, involving packaging design awareness in the field of interior design. For the Department of Art and Design University, it is possible to increase the overall understanding of the entire design work building, enhance mutual understanding between design brothers, and promote the simplification of design theory and human nature. In the end, it will eventually realize the unity and healthy growth of the various disciplines within the major design discipline, and get rid of the disorder and unilateralism of the current design branch discipline construction.

Learning and Application Packaging Design

The character of packaging lies in its personality, which dissolves the human spirit in the design concept and design process. The personification of packaging facilitates our understanding of the unique personality of various commodities, mutual understanding on the basis of equal communication established by modern people, and this approach is used as a criterion for packaging design. In packaging design, we see that "honesty" and "reality" should be throughout the entire process of packaging. It conveys all the information it conveys, the style style it pursues, the personality, personality it reflects, and even the sense of humor it may have. Only the products of "honesty" and "reality" can gain consumers in the market." Treat each other sincerely." Packaging design of this kind of "treat each other with sincerity" dedication to the modern packaging design not only to consider many issues to protect the goods, but also to appease the consumer psychology and many other issues, this two-headed packaging design concept can be described as one Use hard work. The character of packaging design will make the products move towards true and sincerity, move towards beauty and kindness, and move towards civilization, and will better serve human civilization! The highly developed humanity has made the contradiction between human and nature more and more prominent, and the energy is gradually depleted. Under this background, packaging design first applies environmental protection design consciousness to its own design, and proposes the concept of “green packaging”. This unified process of man and nature, with a wide range of applications of renewable biodegradable and recycling of advanced scientific materials for the design blueprint, leading the design trend of the first to take the road of environmental design. In the course of constructing one's own ideological consciousness, interior design makes one think too much about the decorative beauty of the indoor environment, and considers too much about how to bring over profits to the design enterprise, and realize that the company is not a foresight profitable target. The goal is to build on the basis of high energy consumption and high waste. Ignoring the human nature of the indoor environment and over-emphasizing the formal beauty of design, it seems to be beautiful. It is actually out of reality. Many indoor decoration accidents, we are clearly aware that many owners suffering from decoration problems due to decoration problems, and a serious threat to consumers and owners will bring life. This kind of ambition must be broken, which is a serious violation of the most basic design principles of artistic design. The purpose of the design is first of all to protect people from caring for people, and then realize the realization of the need for people to be beautiful. No one's danger is to protect people and care for others. Solving the conflict between the external environment and people is the common goal of all design branches. Interior design is not a simple reproduction of art, but a scientific representation of human nature art. This art cannot be exchanged for blood and tears, but it is an expression of the perfect combination of art and science. This design consciousness must penetrate the interior. The entire design process and follow-up services of the design. Commodity needs packaging. It is packaging that infuses human life. The interior design must also inherit the mission of packaging, designing and serving the life, packaging the life, and packaging the soul of life. Nor does it mean that life is alive and well, but it is whether it can make it disease-free and alive, happy and healthy existence. After the interior design completes this work, it is necessary to enhance the natural affinity rendering for space planning and let people feel the natural reality in the indoor environment. Although people are far away from nature to some extent, they are actually trying to approach nature. The closer the relationship between nature and human beings, the more we yearn for nature. We are longing for the beautiful Jiuzhaigou, and the charming natural scenery will make people linger. But people who have enjoyed urban life cannot stay there forever. After a few days, the beauty is no longer! Why do people need to go to the nature in the way of tourism? The role of tourism can arouse people's aftertaste of nature, recall the history of the struggle between man and nature, the atmosphere of tension and oppression in the society of Shucheng. Modern packaging uses natural bamboo materials, wood shavings, and reeds to design and package visual objects. It allows people to listen to the sounds of the country, and to savor the ups and downs between nature and modern society. Good design does not have to use complexities. The ingredients to create atmosphere, but in the selection of suitable conditions, and reasonable help the owners to use the least money to build space art, the reproduction of space culture is not only a psychological satisfaction, but also use this material and reduce pollution It embodies the mood of living and realizes the progress of environmental protection and beauty.

Conclusion

For a comprehensive discipline, it involves too many things. In addition to learning advanced achievements from other disciplines, we also need to integrate the evolutionary processes and development of various branches of the university. The meaning of interior design is based on the nature of the use of the building, the environment and the corresponding standards, the use of physical and technical means and aesthetic principles to create a fixed-space environment that is functional, comfortable and beautiful, and meets people's material and spiritual needs. This space environment should not only have the use value, meet the corresponding functional requirements of the owner, but also reflect the historical factors, architectural style, and family atmosphere. Successful packaging design mainly depends on two aspects: whether it can accurately convey the information of the goods, and whether or not the information can be disseminated is very lively and lively. This vivid way uses the principles of art aesthetics to rationally send information to the outside to cause consumers to meet their minds. . It is not inconsistent that these two disciplines extend their directions to see each other as they are unified. The packaging consciousness is based on its rapid battle in the front line of the design and the sense of packaging design combined with the successful model of packaging design. It not only can educate and guide the direction of the interior design, but also can integrate the close relationship with the brothers. This is a good idea. No matter how good!

Author: Zhang Jinli