May 28, according to reports Finet, Playmates Toys, real-time quotes) to the Executive Director Shu Sing, "Finet" said the company recently issued a profit alert confirming the first half of the rally, the rally is expected to continue in the second half. He pointed out that the toy business season is mainly in the second half of the year, benefiting from Thanksgiving and Christmas shopping, the profit income is about three to seven ratio in the first half of the year, and the profit in the second half is expected to increase. He is confident that the profit in 2013 will increase compared to 2012.
He also revealed that the company did not pay dividends in the past, but if the interim results this year meet the company's expectations, it will consider paying dividends.
Du Shusheng, executive director of Caixing Toys, said that the production target of the Ninja Turtles series this year has tripled compared with last year. The distribution network is expected to reach 50 countries by the end of the year. It is expected that the series will enter the Asian market in 2014, including Japan, China, Southeast Asia and other regions. However, he said that it is difficult for Chinese children's programs to enter the market and they must be reviewed. In order to achieve production volume, the company increased its plant capacity in the Pearl River Delta from 2 last year to 5 this year.
He continued that the gross profit margin of toy products could be maintained at 60% in the second half of this year, emphasizing that this is the normal profit level of the general toy industry, while fixed costs include product design fees, copyright fees, marketing fees, etc., which account for 40% of gross profit margin. He said that production costs will be controlled by prudence.
He said that the company's third-generation series of "Ninja Turtles" designed and produced last year was sold in the fourth quarter of last year. The sales situation was better than expected. The main "Ninja Turtles" cartoons launched by the United States set off a boom, plus the "Ninja Turtles" movie. He will draw in June next year, and he expects sales to continue in the next 2-3 years. He also revealed that the company has been in contact with the US media company Viacom Film Production Department to understand the progress of the "Ninja Turtle" cartoon film to master the product launch plan. He said that Viacom is preparing to shoot the "Ninja Turtle" third season cartoon until 2015, and said it intends to continue shooting sequels.
He said that the company has no plans to open special stores, and recently launched website sales, it will continue to seek new sales models to match the consumption trend.
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