Outdoor sports are gradually entering people's lives and become more and more essential, the next few years, China's outdoor products industry will enter a period of rapid growth. Some analysts pointed out that the current outdoor market in China mainly by professional outdoor brands, outdoor products with sports brands, fashion and leisure brands and low-end products market (large supermarket) composed of four parts. These four markets have shown a rapid growth trend, the scale of 2010 reached 16.5 billion yuan to 18.3 billion yuan, an increase of 45% over 2009.
Based on this potential, Jiangsu Yueda Textile Group Co., Ltd. decided to move forward to the outdoor casual wear market with the launch of the high-end outdoor casual wear brand LUCK & JOURNEY under the premise of full investigation.
According to reports, from 2010 onwards, Yueda textile brand-new terminal products to a strategic height, and the establishment of specialized departments, and strive to do a good job of textile end product brand creation and nurturing. Zhu Ruhua, chairman of Yueda Textile Group, said that the brand building is related to the rise and fall of the enterprise and the sustainable development of the enterprise, which is more related to the development momentum and potential of the enterprise. Brand building is through the entire experience between consumers and products, to convey a way of life to consumers, and ultimately to guide and change people's attitudes and attitudes toward life. Outdoor sports is a group of collective projects held in natural sites. Most of them are adventure-oriented, challenging and stimulating. They embrace nature, challenge themselves, cultivate personal perseverance, and team spirit , Exercise people's will. In order to take full advantage of Yueda Group and Yueda Textile in the country has a certain reputation of the resources to speed up the process of textile industrialization and enhance corporate profitability, Yueda textile casual wear from the start to start building brand of end products, launched the "Lukjjene" "LUCK & JOURNEY" brand, and strive through three years carefully crafted Yueda outdoor leisure clothing brand, making it among the ranks of well-known brands of casual wear at home and abroad.
It is understood that "Lukai Jie Ni" "LUCK & JOURNEY" is the concept of the introduction of the city SUV car brand image, located in the outdoor casual clothing with the car-related tourism textile and apparel brands. The brand of apparel will be 10-12 months of this year in Shanghai, Tianjin, Nanjing, Hangzhou, Wuhan, a domestic second and second tier cities listed.
In the forthcoming thirteenth session of Jiangsu International Garment Festival, Jiangsu Luda Tea Group Co., Ltd. will jointly hold the "LUCK & JOURNEY Cup" Jiangsu Garment Institute outdoor casual wear design and buyers new Grand Prix finals and awards ceremony . The competition, starting from the actual needs of fashion design talent, the theme of the contest "Yue Journey" and LUCK & JOURNEY brand product development theme closely integrated with the design and buyers unique combination of competition concept, intended to promote reference and original combination Design methods to guide students to observe the analysis of the market, analysis of best-selling brand, based on the analysis of perception based on the design of their entries, the original design that works with reference to deepen the understanding of the concept and requirements of professional design, and strive to shorten the college professional Distance between students' design work and the actual needs of the enterprise.
It is understood that Jiangsu Yueda Textile Group Co., Ltd. is Yueda Group under the command of a large textile enterprises, was established in 2003, is located in northern coastal cotton-producing areas --- Yancheng, a company covering an area of ​​1625 acres, It has invested 1.75 billion yuan and 200,000 imported spinning equipment factories. The company has successively cooperated with world famous brands such as Alvin Germany, Taiwan Nanwei Garment Co., Ltd. and Australia Siwei Garments Co., Ltd., and introduced the world-class equipment and advanced management mode . Its affiliated Yueda Group is one of the 520 key large state-owned enterprises in the country, ranking among the top 100 of the key large-scale enterprises in the country, the top 10 key-scale enterprises in Jiangsu Province and the largest state-owned enterprise in the area north of the Yangtze River in Jiangsu Province. With automobile and textile as the two pillars, it has formed five industrial clusters of industrial manufacturing, energy and mineral resources, highway investment, modern service industry and real estate development.
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