Broadcast in the early morning:
Sold more than 200 bags in one night
At about 5 o'clock in the morning, the sugar treasure that had just fallen asleep was woken up by the ringing of the mobile phone ringing. When she was half-awake, she glanced at the fan WeChat group and had hundreds of unread messages. "Sugar treasure, when did the bag that was placed last night shipped?" "Sugar treasure, how did you get the nude makeup last night?" "Sugar treasure, get up? Last night live broadcast, you Too thin, I must remember to have breakfast!"...
Seeing these surging messages, Sugar Bao instantly lost all his sleep, resurrected with blood, and began to reply with fans one by one. The sugar treasure that has just been stalked for less than half a year has soared from the obscurity to the top five reds in the mushroom street of the e-commerce live platform. The importance of running fans is self-evident. Fans, in this industry, are worthy, and they are also the base of "opening up the country and expanding the rivers and lakes."
The sun shone on the floor of the room through the curtain gap. The parcel that was scattered all over the floor was the "baby" that she placed the order for the fans after she was broadcast last night. "I lived for four or five hours last night, sold more than 200 bags and dozens of cosmetics, fans are too powerful!" Sugar treasure is difficult to hide the surprise.
"After the afternoon, the courier will come to pick up the pieces, the delivery must be fast, so the fans will have a good review!" Sugar Bao told reporters that these courier orders are after her early morning broadcast, with a clear memory and a handwritten fill, which What is the order of the fans, where is the address, and it is not until 5 am in the morning.
Studio:
Fighting for the battlefield of fans
The anchor of Baobao from Hainan is petite and well-proportioned. The long straight hair with black straight hair is matched with a pair of big watery eyes. Previously, she was a Korean purchasing and flat model. The live broadcast career gave her more initiative, not only fans pay attention to worship, but also can be transformed into real money "order rain."
For netizens, the live broadcast room is a "house of otaku"; for capital, it is a tempting cake worth more than 10 billion yuan; and for the female anchor reds on the platform, this is more like a battlefield. , value, makeup, voice, and even emotional intelligence, can become a bargaining chip for the fittest.
In the afternoon, the courier came to the door to collect the goods. The sugar treasure ate the first meal in the day and the only meal, and then began to prepare for the live broadcast at night. Before the live broadcast, Sugar Bao removed the makeup from the afternoon. "The reason why I suck the powder is because the fans think that I am real, and the simple opening is my style." It is understood that Sugar Bao will broadcast the makeup in front of the camera of many fans every time, and try to recommend related products, conversion rate. amazing.
At around 7 pm, a sugar t-shirt wearing a simple black T-shirt sat on the sofa and opened his own live room. An iPhone 6S mobile phone, the soft light from the side, puts her delicate face on the warmth. The fans who came off work came to the buzzing report in the live broadcast room, and the content of the opening was mostly based on “family homeâ€.
"Truman:
Real or illusory?
In addition to chilling, chatting, and arrogance, fans still need to use actual actions to "be loyal."
At the bottom right of the live page is a gift icon with flying kisses, small mushrooms, perfumes, Ferrari and other virtual gifts, as well as red packets to enjoy, the amount of choice from 0.99 yuan to 99.99 yuan.
At 9 o'clock in the evening, the warm-field chat has passed for two hours. The top left corner of the sugar treasure's live interface shows 1364 people online, and the right side of the screen, flying kisses, likes, red hearts and other rewards continue to go out. Active fans have been basically in place, and Sugar Bao has begun to try out various styles of bags on his own body, so that he can recommend the show to fans and make a guarantee of his own experience.
Keeping a sign-style smile, waving to the fans and bidding farewell to the next broadcast, is close to midnight. Sugar Baozhen sat on the sofa and had little strength to speak. But with a glance at the back-end orders, she still showed a happy smile.
According to Ai Media Consulting's report, the number of online live broadcast platforms in China is close to 200 in 2015, and the number of users of webcasting platforms has reached 200 million – almost one-seventh of China's total population. It is estimated that the size of China's live broadcast market will reach 15 billion yuan in 2016, and by 2020 this figure may reach 60 billion yuan.
The protagonist in the movie "The World of Truman" has become a subject of onlookers for eating, sleeping, chatting, and working. Everything around him is false. The relatives and friends are all actors, but he knows nothing about it. In the end, Truman walked out of this virtual world at all costs. The life of Truman is very similar to the net red in the era of the live broadcast of the whole people.
In the interview, the reporter found that the anchor kept a close eye on his privacy and kept a safe distance from the outside world. For example, how many rewards can you get per month? How is the platform divided? Sugar treasure avoids talking; there are fans who send beef jerky from Tibet, she will leave the community security room as the receiving address; the interaction with the fans seems to be lively, but the friends circle can really share the joys and sorrows. Intimate friends, very few.
In fact, every day, after chasing the live iron powder, I can’t tell you what kind of subtle feelings there are with Sugar. "I saw it almost every day on the Internet, but when I closed the live room, what kind of person is she? No one knows." One fan said frankly. Although the live broadcast is accused of “boring emptinessâ€, countless young people have found a way to solve loneliness in the world of the Internet, and have also achieved great commercial value in the live broadcast industry. (Author: Fan Xiao)
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