From "Garlic You" to "Beans You Play", from "Jiang Youjun" to "Sugar Gaozong", from "Ping What" to "Oil You Go Up", then to "Drinking Madness" and "Cotton Palm" The voice of inflation is flying among the media. Nowadays, consumers have become more rational. As far as the furniture industry is concerned, many consumers have begun to shift their focus from price to quality, environmental protection, and branding of furniture products.

According to the analysis of senior people, "after experiencing the sharp rise and fall of the economy in the previous two years, from the perspective of consumer psychology, the furniture online shopping industry in 2011 can not only stay at the price war level, furniture companies are more From the three perspectives of “quality, responsibility, and innovation”, furniture companies should get better sales performance.

First, adhere to the principle of good faith based on quality

For the furniture e-commerce industry, the price of furniture is often the main factor that can most impress consumers. It is for this reason that many illegal elements have seized this tightly, using the brand-name scorpion to make the page beautiful, but actually selling some poor quality furniture.

It is precisely because of such a business that many consumers bought cheap quality furniture products because they were eager to buy cheaply. In the later use, they found that they had suffered a loss. Nowadays, consumers who have “the lessons of the past” have become more rational, and consumers are more eager to pursue furniture products than ever before. The relevant staff told reporters, “Now, many consumers are expecting a higher life cycle during the conversation with the customer service staff. Consumers expect a sofa to be used for at least six years. Consumers are more The concern is whether this furniture is in harmony with the decoration style in the home, the quality of the furniture, the brand reputation, and so on. In the new year, the furniture with high cost performance will have more selling points."

Second, take responsibility as the core and persist in leading by example

Global climate change and its adverse effects are issues of common concern to humanity. The world is active in the face of climate warming. From the first World Climate Conference in 1979, to Copenhagen, to the Shanghai World Expo, the development of eco-environmental protection to this day is no longer the scream of the pale and weak of radicals, nor the slogan of false emptying by governments. The closer it is to everyone's life - because it is not only related to the development of the global economy and society, but also to every country, every industry, everyone.

Third, develop new materials with innovation as the goal

China is a big country in furniture manufacturing, but China is not a country rich in forest resources. The global forests are mainly concentrated in South America, Russia, Central Africa and Southeast Asia. These four regions account for 60% of the world's forests, with Russia, Brazil, Indonesia and the Democratic Republic of Congo being the most, and four countries with 40% of the world's forests.

According to the 2001 report of the UN Food and Agriculture Organization, the global forests have fallen from 3.96 billion hectares in 1990 to 3.87 billion hectares in 2000, and nearly 10 million hectares of forests have disappeared every year worldwide. Global forests have been reduced by half in history, mainly due to human activities. The furniture industry is an industry closely related to forest resources. Therefore, furniture companies not only have to bear brand social responsibility, but also have the obligation to protect forest resources.

With the further reduction of forest area, furniture companies should develop new energy sources to replace the use of some wood. In addition to wood, the materials of furniture are plastic, fabric, rattan, and paper. Among them, paper furniture attracts the attention of consumers with its own unique charm. “Paper has a 'natural beauty', “natural paper can create a soft, natural, calm room atmosphere. Many people who buy paper furniture nowadays are designers or art lovers, and there are more foreigners. ”

Furniture e-commerce companies only insist on quality as the cornerstone, responsibility as the core, innovation as the goal, actively assume the responsibility of corporate social citizens, and lead by example, in order to contribute to the construction of green homes.

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