The development momentum of e-commerce has enabled many wardrobe companies to see the strength of e-commerce platforms. In order to solve the problems of experience and logistics in the development of e-commerce, many wardrobe enterprises intend to try the O2O e-commerce model that has been popular recently. However, many home furnishing companies are not imagining the beauty when they try the O2O model.
O2O actual operation is not satisfactory
Many home B2C e-commerce companies have introduced the O2O model, and they hope to mix the two to achieve the maximum effect. I don't know if the two feet are walking.
Some home giants and some merchants on Tmall have introduced the O2O model, which is called online price and offline experience. However, in the actual operation, you will find that online operators are for their own benefit. Will persuade consumers to place orders online, some consumers can not help lobbying, will place orders online, which is contrary to the rules makers.
Their rhetoric for consumers who think about the offline experience is: online and offline styles are different, online is more favorable; whether the rhetoric is true or false, the feeling for the user is very confusing.
Online and offline competition for customers to disrupt the price system
Originally, it was intended to enhance the loyalty of consumers by exposing users to offline experience stores, reducing the rate of returning orders and avoiding the impact on other dealers, but it shocked the good wishes because of internal interests.
Some consumers who do not listen to lobbying go to the offline experience store, offline sales will try their best to lobby you for the deal, and said that offline transactions are more favorable, styles are not synchronized...
In order to compete for customers, the two groups of people will have certain discount rights at hand, so there will be a situation of online and offline death, which will also disrupt the original price system.
Wardrobe e-commerce development O2O mode also needs to be cautious
Therefore, the wardrobe e-commerce wants to develop the O2O model and needs to be carefully considered. How to weigh the benefits of online and offline is on the one hand, the other side, the wardrobe e-commerce also needs to establish a standard price system, and can not conflict with the offline. Otherwise, the O2O model will be stronger and will not solve the shortcomings of these developments.
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