With the downturn in the pan-home industry, outdoor furniture is also facing a severe test. After entering the low season of consumption, the pressure on various industries is even greater. All major supermarkets and pan-home brands have hit discount prices and jumped prices in order to save the market, attracting customers with ultra-low prices of 30%-70% of daily prices, which not only consumers. Questioning the moisture of the price, even for people in the industry, there are many disadvantages and losses.
So how should outdoor furniture manufacturers break the deadlock in this situation and seek long-term development? At present, it is the era dominated by the post-80s consumer groups. The e-commerce model is prevalent, can outdoor furniture earn a breather through online transactions? We conducted a series of market research and interviews on the above issues.
“Because the sales model of outdoor furniture e-commerce saves rent and labor costs, the price of outdoor furniture sold by online stores is lower than that of stores. If the price is compared, the traditional sales model is obviously not dominant.†One brand outdoor furniture The sales person in charge expressed his concern.
The reporter randomly interviewed several customers who are buying outdoor furniture and learned that some middle-aged consumers are not able to accept online shopping for outdoor furniture. "I think it is more reliable to buy outdoor furniture at the store. I am worried that the pictures on the Internet will be distorted. After-sales service is not necessarily guaranteed." A customer told reporters.
In an outdoor furniture experience museum, a pair of "80s" couples said in an interview with Jiuzheng Building Materials Network: "I think online shopping, offline sales experience is very good. We usually love the Internet, outdoor furniture The experience hall purchases outdoor furniture, on the one hand, it can enjoy the preferential price of online shopping; on the other hand, it can also feel the texture of outdoor furniture on the spot. As long as the installation and maintenance and other after-sales service can keep up, even the location of the outdoor furniture experience hall is remote. We are also willing to come and see."
In fact, the outdoor furniture displayed in the Outdoor Furniture Experience Hall is very limited. Outdoor furniture is fashionable and diverse, but due to the limited area of ​​the outdoor furniture experience hall, only the outdoor furniture samples of the more popular series can be displayed.
Survival in double cracks is waiting for the market to test
In order to win a good reputation and gain the trust of consumers, many outdoor furniture manufacturers that carry out e-commerce have to open up the offline market, which can not only prove the authenticity of online products, but also win the market. Also consider how to reduce the rental cost of a physical store in order to benefit the savings.
According to industry insiders, it is not easy for the outdoor furniture industry to win the market in the field of e-commerce. In the double cracks between the outdoor furniture industry and the e-commerce field, outdoor furniture manufacturers must make great efforts to survive.
The reporter learned that compared with physical stores, the use of e-commerce platforms to sell outdoor furniture often hit the price war. The sales of outdoor furniture on the e-commerce platform is not optimistic. Except for a few popular products, the sales of most products are few, and the sales are better than discount products. The Melaleuca business website won more customers after playing an advertisement of 2.8 percent discount, package logistics and gift delivery.
According to industry insiders, simply reducing prices or reducing profits in order to increase sales is an immature performance. E-commerce must seek its own sales model and expand its influence. Some insiders also said that e-commerce will be an inevitable trend in the development of future marketing models for outdoor furniture products. For outdoor furniture manufacturers, the traditional outdoor furniture industry has entered the era of e-commerce, not the problem of not taking the road of e-commerce, but How to apply e-commerce to ensure that it will achieve long-term development while benefiting.
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