The development of home e-commerce in 2013 has surprised many industry insiders. For the wardrobe industry, the development of e-commerce has just started, but its development momentum can not be underestimated. Compared with third-party e-commerce platforms such as Tmall and Jingdong, wardrobe enterprises can actually establish a free e-commerce platform. In fact, some companies have been groping forward in this mode.
The development of self-built e-commerce platform for wardrobe enterprises
The development of the closet e-commerce has begun to take shape. Many wardrobe companies have confidence in the development of e-commerce. More companies have established their own e-commerce platforms on a large scale. In this regard, the author believes that there are three reasons.
First, standardize the e-commerce market. At present, Tmall, Jingdong Mall and other online public platforms have appeared wardrobe products that are not authorized by manufacturers. Consumers also have many problems in quality and after-sales during the purchase process. To protect the interests of consumers, wardrobe enterprises can establish official malls to regulate E-commerce market;
Second, solve the problem of e-commerce distribution difficulties. The biggest problems of Tmall, Jingdong and other public network platforms are logistics, after-sales, distribution and other issues. Self-built electronic malls can effectively solve the problems of after-sales distribution, installation and maintenance;
Third, cater to the shift in customer spending habits. With the rapid development of the Internet, e-commerce has quietly changed people's consumption habits, and it is a general trend for the home industry to enter e-commerce. Enterprises need to adopt a hug attitude towards e-commerce, and make good use of the Internet to create value for enterprises.
Self-built e-commerce needs to strengthen interaction
It should be noted that despite the promotion and investment, compared with the public platforms such as Tmall and Jingdong, the traffic of the public platform such as Tmall is still unmatched by the electronic mall. Based on this situation, the wardrobe enterprise not only defines the self-built platform as a platform for sales, but also strengthens the platform of interaction and brand display to achieve the multi-functional platform nature of its sales and brand display.
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