The rise of the Internet packaging printing industry

German scholars believe that after the rise of Internet and electronic media, the impact on packaging and printing is minimal, and the impact on publishing and publicity printed matter is far-reaching. The industry cannot deny the spread, information transmission and knowledge of the Internet because of the current bubble in Internet stocks. Acquired and other powerful functions, the former industry “built the network on the Internet” without integrating it with the real industry, making network investment difficult to see results. If the printing industry is based on the actual printing industry and the network technology is applied, it is bound to be printed. The industrial market has injected a new vitality.

Chen Zhengxiong, the publisher of the print magazine, stated that the number of prints on the Internet can be divided into three stages. Affected by the spread of Internet and electronic media, one-on-one or one-to-many transmission methods make large-scale roller presses and commercial rotary machines. The impact of each type of 100,000 or million transmission methods is minimal; it has some impact on the small number of 1,000 to 2,000 small offset printers or digital printers; the replacement effect is greater for 3,000 to 50,000 copies of paper media. An e-mail can be sent to dozens to millions of people, and e-mails can spread rapidly, so that publications and newspapers and magazines companies need to think carefully, how to distinguish them from electronic media, especially 3,000 to 50,000 Some printers or CD-R players have been hit hardest, and it is better to strengthen the characteristics of the product.

Chen Zhengxiong pointed out that due to the influence of the Internet, it is a trend to personalize and publish small prints in the future, namely, standardized business cards, personalized car catalogues, department store brochures for various seasons, personalized travel maps, etc. Ways, so how to organize network operations, in response to international and distributed printing methods, is an important opportunity for the future development of the printing industry.

Chen Zhengxiong emphasized that printing and publishing products have long been used for editing, printing, warehousing, distribution, distribution, and other procedures, so the cost of printing and warehousing space is very high, and future publishing will take a decentralized printing method without inventory, which can reduce the burden and risk. The edited file can be published on the Internet. If you want to order, you can browse the program on the Internet. If you want to order, you can pay the copyright fee for the purchase of the shares you purchased. You can also pay electronically. The publisher can also add negative files. The locking mechanism is given to subscribers to enhance the security of network operations.

Li Jiazhong, an associate researcher at the Institute's Technical Coaching Group, said that in addition to the need for physical transmission media for network applications, another important point is the use of the network. Such as internal information exchange, web browsing, file transfer and information exchange, corporate image and customer service, e-commerce applications, ERP and SCM and other functions.

Li Jiazhong pointed out that in terms of file transfer and information exchange, if prepress operations are highly electronic and customers have more Internet access capabilities, they should consider using a fixed connection, such as ADSL or Cable, to set up a company in the company. File server (FTP server) allows multiple clients to transmit file data at the same time, and the fixed mode does not limit the use time. If the back-end automated production system is used, it can even be automatically produced in 24 hours. Color mesh, plate or finished product.

Since the convenience of automatic search on the Internet has reduced the burden of some telephone inquiries and even become a guideline for judging whether a company is sound or not, for those who are not familiar with most of the printing market, the first idea is to find those who are on the Internet. Manufacturers can refer to it. At this time, the presence and absence of the company’s website and the content of the company’s website are very important. Therefore, when the printing industry wants to use the network to explore the market, it must consider the positioning of the company’s business and build a suitable network project. Positive feedback.