The Four Trends of European Packaging Design in the 21st Century

Retro trend European product design was influenced by flexible technology design languages ​​in the late 1980s and 1990s. It has tended to design more flexible and personal products, and the consumer market’s increasing demand for personal color products has also contributed to growth. The main reason for this trend. In addition, Europe's industrial revolution has spawned a large number of new methods of production, the use of new technologies and new materials, making the field of product design broader. For example, the design of the electric fan no longer needs to consider maintaining a certain distance from the heat source or affecting the shape design in order to control the air flow. These product features, which were regarded as obstacles at the beginning of design, indicate to the industrial designer that the product is intrinsic Values, and the redefinition of these designs, helps spark consumer confidence in the product. From the industrial design point of view, it is very important to use the composite materials dexterously. Therefore, when consumers first come into contact with the product, they will feel the overall weight and balance of the product. In addition, influenced by the retro design language, strong personal color products have appeared on the market. The single color style leads the retro trend toward the peak.
New naturalism --- the trend of product design Interior design and industrial design also use a lot of retro style, simple shape, natural colors and natural materials for this trend. In terms of furniture and home interior design trends, the new theme of "Country Housing" reflects consumers' interest in natural trends. In addition to color, all the nostalgic ingredients that retain natural materials, simple and elegant design is to impress consumers. Consumer behavior has a considerable impact on product design, manufacturing, and packaging.
Rejuvenation of Plastics - Changing Plastics In recent years, plastic materials have been regained the favor of designers. The most important factor is the special treatment in the design, and the use of the latest popular colors, creating a unique sense of beauty. Plastics exhibit color patterns. The biggest feature of plastic materials is the diversity of colors. These plastic materials, which resemble new materials and bright colors, are different from what most people think of primary colors and can bring more colors to families. Natural colors and organic shapes have also created a wave of fashion product design.
The added value of originally low-priced plastic products after special treatment of plastics has been greatly improved, which is why consumers gradually accept plastic products. The future consumer awareness of environmental protection has improved. For the product, the meaning of environmental protection is that "less is good: less material, less color and packaging. The simple shape, personalized products that can be recognized at a glance, and the use of bright, light-colored or dark plastic are all in line with environmental protection. Conceptual design style."
Color Trends --- New emotional trends are still diversified, but color matching also varies according to personal taste. For this season, there are two clear color directions: bright and dark colors. The new color and surface texture of the newly developed plastic components have been widely loved. They do not know how to get rid of the low-cost image and give new life to plastic products. At the same time, they can also satisfy a large number of market demands. Monochrome: This concise color language is characterized by boldness, liveliness, and vividness. It gives people full confidence and is deeply scientific and natural. Light gray color; in addition to the monochrome is the trend of gray color, these decadent color is the basic color, never fade popular. However, consumers are tired of the popular colors, and they still use monotone as the mainstream. Patterns: The latest products are different in the use of patterns. It has become very popular to print colors and patterns on products. In industrial design, three-dimensional patterns are often used to decorate monotonous surfaces.