With the increasing awareness of environmental protection, the market sentiment is tilted to the green consumption. According to the analysis of international professional organizations, the current proportion of “green products†is 5%~10%. In another 10 years, almost all products will enter the green family. In the next 10 years, green products will become the leading products in the world commodity market.
In the face of market changes in which green consumption is gradually maturing, our furniture manufacturers need to take on more social responsibilities and launch green products to respond to the wave of green consumption. Enterprises should not only actively produce and operate green products, but also should undertake green responsibility within the company: adopting green technology, reducing resource consumption, scientifically and rationally exploiting various resources, and reducing and eliminating harmful emissions. This series of greening behaviors of furniture companies combine to form green marketing. We will specifically refer to the following three aspects:
Clean production of furniture
Cleaner production refers to the rational use of natural resources and energy, and the practical production methods and measures to meet human needs. The prerequisite for cleaner production is to protect the environment. It includes four aspects:
Clean energy program. That is, efficient use of existing energy sources to accelerate the development of renewable new energy sources.
Clean material resource plan. Efficient and clean use of raw materials to accelerate the development of alternatives to toxic and hazardous raw materials.
Clean production process plan. That is to start with the automatic control of production, to minimize the risk factors and toxic and harmful intermediate products that may occur during the production process.
Clean product plan. That is to improve the use function and service life of the product, so that the product itself and its use will not cause adverse effects on the human body and the environment, and the product is easy to recycle and reuse after the end of its service life.
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