Business card color and color emotion

Colors are ever-changing in graphic design. Grasping emotions in color helps the design of business cards.

The movement of color can be associated with static, such as fire, blood, sun, etc., as well as enthusiasm, danger, and firepower. The color can be specifically associated with light, citrus, autumn leaves, etc. It can also abstractly associate warmth, joy, etc. Yellow can be specifically associated with light, lemons, spring flowers, etc. It can also be abstractly associated with light, hope, joy, etc. So red, orange and yellow give people a sense of excitement that is an active color. Blue can be specifically associated with the sea, sky, water, etc. It can also be abstractly associated with calmness, which is a static color. In pure gray contrast, solid colors are relatively active and gray is relatively quiet.

The sense of color of the color itself has a sense of lightness and weight. In general, the sense of quantity depends on the difference in brightness. The bright color feels light, and the dark color feels heavy. When the brightness is the same, the saturation of high saturation is lower than that of saturation. It is very important to master the pattern of color sense of the business card design composition.

The color is gorgeous and simple.
Some colors give people a colorful, noble feeling, such as: white, gold, silver and so on. Some colors give people a sense of simplicity, elegance, such as: gray, blue, green and so on. Ordinary high-purity color gorgeous, low-purity color simplicity, gorgeous bright colors, gray colors simple. In brand-name design, we can determine whether to apply gorgeous colors or simple colors based on the identity of the holder and work characteristics. Color emotions are very rich in abstract principles, which can express the rich emotions and atmosphere of people and nature. Therefore, our designers should use imagination to use subtle colors and emotions to perfect the design.