Packaging costs and packaging design

In emphasizing industrial aesthetics today, perfect packaging can help perfumes, make-ups, and personal care products, and once it is linked to high costs, even ordinary packaging can make companies go bankrupt. This is the importance of packaging inventory. .

In many cases, customers are more concerned about the packaging of individuality, so it is easier for such products to win consumer acceptance and market success. Steven Nussbaum, O.Berk’s marketing manager, said: “In the United States, because more and more small companies have joined the market, increasing demand for inventory packaging, but only buying small quantities of goods, or not In the case of packaging commissioning, many products will have problems."

If a certain amount of packaging inventory is appropriate, it can reduce the time to market and time to market. Today's market, many daily chemical product suppliers will launch seasonal products, and if you use the inventory bottle can greatly reduce the production time; In addition, the use of existing inventory packaging has the advantage of consumers can be recognized, especially those Hair products such as hair lotions and baths need high brand awareness.

Craig Sawicki, CEO of Tricor Braun, summed up the advantages of inventory packaging. He believes that inventory can sometimes become a "hero" for the success of a commodity. Usually, we design a customized package, there will be some subtle determinants, especially in the inventory. Because you can see that in recent years, the cost of packaging processing has increased year by year, so more brand owners will choose to customize the form of packaging to minimize the possibility of re-production. Therefore, in the packaging design, a brand new production line will be suitable for one or two products.

One-stop service

Referring to the advantages of inventory packaging, one-stop production methods are most respected by many packaging suppliers. In particular, companies that provide packaging containers once, in addition to the outer packaging, can also provide accessories such as sprayers on perfume products. One-stop service is the best performance of product value-added.

Simply Organic chose to use Prince's 32 oz bottle with a classic range of spray heads and caps. Because of the amount of inventory, the product only produces 2,600 pieces, but the result is a considerable market and consumer acceptance.

Nowadays, many packaging companies can provide customized processing services, but one-stop services can make packaging design more specific. Because many customers want to customize the packaging, rather than customized processing. Most of this customization depends on the material. Cospack recently developed a non-pressure sprayer with a metallic appearance for its Oslo brand. The surface is hot-stamped with aluminum foil to make the product look different. The window opened on the product bottle is a customized platform designed according to customer requirements. At the same time, the company also stated that it will continue to develop technologies for better printing of aluminum foil on the bottle body so that customers' choices can be limited to the metallic appearance.

Laura Mercier, which has already launched two well-known lotions in the market, has also joined the customized team. Laura Mercier's design style is an inner bottle with a frosted color effect, while the gray inner cover and the bright outer cover together highlight the visual depth. The result of this packaging is to give the consumer an elegant and unique visual effect, so even if the price is lavish, the buyer will not take it seriously.

From an aesthetic point of view, Jean-Marc Perez, president of Novapak, believes that the shape of the bottles produced in Asia and the United States will be very different. Material suppliers are well aware of how the bottles should be chosen. They prefer the European-inspired, practical bottle shape rather than the standard configuration so that consumers are more willing to accept it. At the same time, the color design of the bottle or the packaging also needs to combine sensory stimulation and emotional factors.

Chic labels

The way to make a bottle shape immediately customizable is the use of labels, which is also an economical and effective alternative to surface decoration technology. Different styles of labels can provide a wide range of effects, but also apply to different bottles, and the label on the package can provide consumers with intuitive, long-term visual stimulation.

For example, there is a company that produces skin care products and designs a variety of insects on brand labels, including butterflies, snakes, ladybugs and other organisms. They think that this can allow consumers to fully feel the naturalness of the product, and the ingredients of the product are all From nature. At the same time, they replaced the screen printing method with a film label, which brought greater flexibility, and the packaging color of the label no longer subject to production conditions.

Customized packaging

Innersense Organic Beauty Products Co., Ltd. is a company that produces natural and nutritious hair care and skincare products containing organic and green biological ingredients. It specializes in providing products for beauty salons, spas, etc. In order to make the product look professional, but also has a natural, organic appearance, packaging designers use full of green, white and transparent color, make the product more texture. The bottle body is mostly amber, and the cap part is decorated with dark brown. The label of the bottle body is generally concise and transparent, but it is easy to distinguish the product type.

Amber glass bottles have been used in pharmacies for nearly a century, and the use of plastic containers is a challenge. Innersense has established a design and technical support center specifically for this purpose, helping more brand owners to change packages to plastic containers and make them successful.

Carolyn Sedgwick, the art department manager of the center, believes that: “Amber can provide a complex color space and balance a variety of dark tones; at the same time, it can also use spot colors to highlight specific packaging effects. In terms of materials, we have used transparent PET bottles, translucent LDPE hoses and PP caps. The problem is that since our products do not use any artificial colors, we need raw material suppliers to provide us with color matching. A uniform, glassy plastic container, regardless of whether the container's inner wall is transparent or not.

There is no doubt that the demand for customized packaging has been increasing in today's market. Customized containers require special design concepts from the initial mold to the addition of colorants. Then, with the appropriate accessories such as caps, spray heads, etc., a consumer-friendly package was born.