Packaging and Decoration Design Ideas--Design Ideas (1)

Summary of ideas

The packaging design is not simply a picture decoration. It must be a combination of certain product information transmission and visual aesthetic communication design. The previous discussion of functions and forms has emphasized this point. In terms of function, if the shape structure of the package should mainly fulfill certain material functions, then the package focuses on accomplishing certain aesthetic communication functions. The design of a sales package is actually an advertisement for the contents.

Therefore, we must pay attention to concise, clear and unique advertising effects. This is an important feature of modern packaging and decorating design. Packaging design is mainly reflected in the four aspects of graphic design, color design, text design and layout design. In the design, the main graphic and the main text must be arranged on the main display surface of the package. At the same time, the basic color and layout of the main display surface should also be noted. The main display surface generally includes trademarks, brand names, product names, producers, and main body graphics. Simple slogans can also appear on the main display surface.

Design Concept

Conception is the soul of design. It is difficult to formulate formulas such as fixed conception and conceiving procedures in design creation. Most of the creation is from immature to mature. In this process, some or none of them are affirmative. It is a normal phenomenon to modify or add some. The core of the idea is to think about what and how to represent two issues. To answer these two questions, we must address the following four points: performance focus, performance perspective, performance techniques, and forms of expression. As in combat, the emphasis is on attacking targets, the angle is the breakthrough, the tactics are tactics, and the forms are weapons. Any one of these links will be handled in a bad manner.

First, the performance of the key

Focus is on the concentration of performance content. Packaging design is performed within a limited picture, which is a spatial limitation. At the same time, the packaging is sold to the buyer for a short period of time, which is a limitation of time. This kind of space-time restrictions requires that packaging design cannot be blind and complete, and that everything should be equal to nothing.

The key to the determination of the goods, consumption, and sales of the three aspects of the relevant information to compare and select, the basic point of choice is to help improve sales. The relevant items that will be identified below are listed for reference.

The trademark image of the product, the meaning of the brand;
The product's functional utility, texture properties;
The origin of the product, local factors;
The selling background of the commodity, the target of consumption;
The difference between the product and the current product;
The status of similar packaging design for this product;
The product has a total of its related characteristics and so on.

These are the media information of design ideas. When designing as much as possible to understand the relevant information, to compare and select, and then determine the focus of performance. Therefore, designers are required to have a wealth of knowledge and cultural knowledge related to commodities, markets, and living. The more you accumulate, the wider the conception of the world, the more paths you have, and the more basic your choice of key points.

The selection of key points mainly includes three aspects: the trademark number, the product itself, and the consumption target. Some products with well-known trademarks or brands may use trademark brands as the focus. Some products with prominent features or new products may use the product itself as the focus. Some of them are targeted to users. Consumers can be the focus of performance. Among them, the performance-focused performance has the greatest performance, which is discussed later in this article. In short, regardless of how they perform, they must focus on conveying clear content and information.

Second, the performance angle

This is a deepening after determining the form of expression, that is, there must be a concrete breakthrough after finding the main target. If the focus is on trademarks and brands, what is the meaning of the image or the brand? If the performance of the product itself is the focus, is it an external image of the product or an inherent property of the product? Is it the performance of a total compositional component or its functional utility? Things have different angles of understanding, and they are more focused on one aspect of performance. This will benefit the expressiveness of performance.

(to be continued)