Mocha China has won a lot of venture capital (VC332)

Mocha China, which was quietly launched in June 2011, took just a few months to attract as many as 80,000 registered users. Uncovering the mystery of this website, you can see a brand new model of life service website. Website users can enjoy up to 20% or more cash rebates with their Mocha membership card or Mocha number to consume at partner merchants. The rebate part can be applied for withdrawal on the website.

Why is it possible to automatically complete the above transaction cashback? Mocha China relies on the Beijing UnionPay business payment system. Consumers can easily complete this checkout by simply swiping the mocha on the merchant's Mocha exclusive POS machine at checkout, and then swiping any bank card. The settlement system of UnionPay Commercial Company will accurately classify the transactions, and return the merchant's income of this consumption to consumers in a certain proportion according to the pre-contract agreement.

Mocha China.com is different from traditional life service websites. It is different from the 58 city classification information, different from the local consumption information guide of Dianping.com, and is different from the online ordering service of Fantong.com. The new business model of "offline consumption, online rebate" has spurred a large consumer market of more than 50 billion yuan per year.

At the just-concluded 2011 Mobile Internet Annual Conference organized by the Computer World, it was selected and voted by many parties. Mocha China was rated as the most valuable investment service platform. I believe that Mocha China.com, which controls the payment link, can quickly create a rebate platform for the "merchants, consumers and banks".

It is also disclosed that it has been favored by many well-known venture capital institutions including "SoftBank, IDG, CDH" and others. Yang Guang, CEO of Mocha China said that the financing was mainly used for the expansion of the Mocha rebate platform, including industry and regional expansion and the development of platform users.