In line with trends in packaging design trends (below)

Modern merchandise packaging design suitable for e-commerce sales

As the carrier of information, the network has penetrated into every corner of the world. The organization of demand and distribution has not been divided by the size of the country, market, investment, or trade. All networks will be completed through the Internet and will follow the network order.

As early as 2001, the Ministry of Internal Affairs and Communications of Japan researched the technology of transmitting network technology through the Internet. Although limited to the limited flavor of Apple, it changed the way that the network transmission was limited to the transmission of images and sound, but it was only the transmission technology of visual and auditory. Olfactory transfer technology has been added. The use of these technologies will enhance the sales of scented products such as cosmetics and perfumes. The combination of graphs, sounds and tastes will surely have an impact on e-commerce sales.

Many traditional companies are facing challenges. Network technology has completely changed the consumer's consumer behavior and consumption patterns. The packaging and decorating promotion function will also be diluted, losing its glory. As society enters the era of e-commerce, new requirements are placed on the function of packaging. As a result, the packaging design of goods has encountered new problems.

Security anti-counterfeiting packaging design

The rapid development of modern science and technology, the general packaging design anti-counterfeiting technology has no effect on counterfeiters.

Christine Rommel, an expert in packaging design and technology in the Far East, pointed out that copying plagiarism in packaging design in mainland China has become a strategy adopted by many small businesses in practice. They and the market's packaging design of brand-name products are confusingly changed with minor changes. For example, Jinliufu produced by Wuliangye Distillery was dubbed “King Tai Fook” by a small factory and they used the high-precision scanner to obtain Jinliufu directly. Packaged packaging design renderings, and then through the graphics software such as photoshop processing, "six" into "big" to maintain the overall effect of the same, so that consumers at first glance is not easy to perceive the changes made, to charge Well, it's real!

Obviously anti-counterfeit has become a big problem in China's modern packaging products industry. Strengthening the visual effect of packaging design and strengthening the packaging and printing industry technology has become a powerful weapon in counterfeiting and rights protection.

We can use special textured paper, special pigments and packaging design techniques such as holographic images, authentic inspection seals, bas-relief embossing, etc. to achieve specific effects in packaging design, so that those counterfeit goods may be copied or cost-effectively copied. Unrealistic, quit hard. Therefore, the innovative approach of packaging design is to be combined with the printing industry technology that combines high-tech achievements. The pursuit of unique, original and unique visual effects is another direction for the sustainable development of the packaging design industry in the future.