Impact of International Internet on Printing from the Perspective of Information Science (3)

E.g:
(1) Information publishing media (2) Advertising and promotional materials (3) Literature and academic books (4) Educational tools (5) Entertainment goods (6) Decorations (7) Identity cards (8) Trademark packaging products (9) Gifts 1 (10) Collectibles (11) Securities These are the roles that print often plays. Due to the peculiar advantages of the Internet, the functions of the first five kinds of printed materials have become major components of the Internet's practical functions. The function of the latter six kinds of printed matter, although the Internet is also involved, but compared with the printed matter is fine. What is even more interesting is that electronic money and electronic ID cards have created a new printing industry - a magnetic card printing. This also reflects the unique advantages of printing on the unity of information content and information carrier.
We can think of prints abstractly as the unity of information content and information carrier. The practical value of print is based on this unity, based on social needs. People's demand for print is neither the demand for its information content alone, nor the demand for information carriers alone, but the demand for the unity of content and carriers. As far as content is concerned, the Internet can represent almost all the content that print can represent, but the Internet cannot display information on all the carriers that print can represent.
3 The role of negation and promotion is the main feature of the Internet's impact on printing. The birth of every new technology has a negative effect on traditional technologies and the promotion of related technologies. Compared with printing technology, Internet technology is the relationship between new technologies and traditional technologies from the perspective of information communication media, and it is the relationship between related technologies from the perspective of information processing machinery. This special relationship determines that the Internet has a negative effect on printing in certain areas, and it has a role in promoting printing in some areas. The co-existence of negation and promotion is the main feature of the Internet's impact on printing.
Negative impacts will occur in the industry where a new technology denies or replaces a traditional technology example. Diesel locomotives and electric locomotives replaced the Z locomotives of the steam locomotives to replace the piston engines; laser photodisplacement replaced manual lead exhaust. It should be noted that this complete replacement often occurs in one part of an industry but rarely occurs in industries. For example, the television industry has not replaced the film industry; the air transport industry has not replaced the railway transportation industry. The television industry has not replaced the broadcasting industry. What will happen to the Internet and printing?
Macroscopically, there is indeed an abstract printing industry. However, when we subdivide one or more actual printing industries, such as newspaper printing. Book printing, commercial printing, packaging printing, security printing, special printing, the situation is not the same. Printing is transformed from an independent industry perspective into a partial role of the industry. Taking the newspaper industry as an example, a newspaper is finally delivered to the readers. Generally, it takes some links such as writing, editing, plate making, printing, and distribution. Printing is only one of these links. Replacing printing with the Internet is not impossible, but something that is already happening in reality.
Judging whether there is a danger of a print being replaced by the Internet, can it be judged whether this printing is only in the middle of a certain industry, and whether the function of this intermediate can be replaced by the Internet to get the answer. Unfortunately, except for a few types of printing, such as packaging and printing, most of the printing types are in the middle of the relevant industries. Mr. Andrew Tribute, a famous print publishing commentator, did not directly give an answer when answering this question. Instead, he gave a condition to judge the problem and left the answer to the friends of the printing industry. This question is asked like this:
“Can this kind of information be disseminated in a faster, more popular fashion with another media that is better than printing? In order to disseminate this information, is electronic transmission better than print transmission? If the answer For sure, then the printing of such information is dangerous."
Obviously, Mr. AndreW Tribute focused his attention on the dissemination of information. In addition to the mode of dissemination and timeliness of dissemination, according to our previous analysis, is it possible to print a content that is suitable for expression in hypermedia? Is there a special dependency on the print carrier? The same should be the object we consider. At the same time, the degree of acceptance of the Internet by such prints is also a key factor.
In this way, scientific journals are best suited for distribution on the Internet, and the printing of scientific journals is most likely to be replaced by the Internet. Printed novels related to book printing are not as dangerous as people imagined when they were replaced by the Internet. The reason is that the content of the novel has little to do with whether it is hypermedia or not. The linear reading method is suitable for reading novels. The Z novel is a characteristic of recreational goods, collectibles, and gifts, which makes the novel strongly dependent on the carrier of information. Sex.
In fact, the so-called "dangerous printing" and "destroying printing within a decade" and so on are mainly aimed at media-related printing industries. Although the alternative impact of the Internet on printing only occurs in some areas of the newspaper industry, publishing industry, etc., it will limit or reduce the proportion of printing in these industries, which will have a negative impact on printing in these industries. However, the Internet The newspaper and publishing industry as a whole have had a positive effect.
At present, in the field of media publishing, there has not been a real phenomenon of large-scale production of newspapers and books due to the substitution of internet printing, and even the emergence of Internet-related newspapers and magazines due to the development of the Internet. , the phenomenon of increased publication of book publishing... (to be continued)