The online media integrates the functions of media such as newspapers, periodicals, radio stations, television stations, etc., and optimizes them so as to challenge the traditional media in terms of speed of dissemination, information volume, coverage, and other aspects. The Internet age is relatively weak. The newspaper is facing serious challenges.
The Internet station's aggressive Internet site competition for traditional media advertising is obvious.
Although online media, whether it is "headline" or "strength," is currently not enough to compete with the traditional newspaper industry. However, if you ignore the hidden dangers of the future because of the immediate security, the newspaper boss is likely to suffer a big loss. This is because the Internet is by far the ultimate expression of all media's performance and advantages. Researchers have compared the time it takes for multimedia to reach 50 million users from commercial use. As a result, it was found that broadcasting took 38 years, television took 13 years, and the Internet took only 4 years. Therefore, some people claimed that this time the wolf is really coming! A report published by the U.S. Press Association on the use of media in 1998 showed that 67% of the population fixed daily readings of a daily newspaper in 1977, and by 1997 it had fallen to 51%. There may be many factors here, but the diversion of the Internet to newspaper readers is an indisputable fact. The reduction in absolute numbers may not be the most terrible thing. The changes in the structure of readers must not be scary to reporters. Some surveys have shown that middle-aged and senior citizens occupy the majority in the distribution of newspaper ages, and the proportion of young people is decreasing year by year. Earlier this year, the United States held a seminar on journalism and the Internet. AOL’s owner, Steve Katz, said that the number of people who receive news on AOL every day has reached 16 million, which is more than the total number of readers from 11 top US newspapers. The total number is even more.
An excellent network and newspaper partner While the mass media market is in the process of rediscovering and redistributing, the newspaper still occupies its proper seat. Faced with the rise of powerful rivals, online media, facing the severe challenges brought by the 21st century network news, actively using the latest network science and technology to grow and improve themselves, integrating newspapers and networks into one, and revitalizing the newspaper industry. Interdependence, mutual grafting, mutual support, and positive interaction.
According to a recent report by the American Press Association entitled "Jointly Seek for Success," the report states that today, more than two-thirds of U.S. newspapers have their own online versions on the Internet, and their successful performance on the Internet has become a strong one among traditional newspapers. Powerful supplements. John Sturm, president of the American Press Association, said that the Internet is an excellent partner for traditional newspapers and it is a natural extension of our industry. It gives the newspaper the widest space, making it more direct, more convenient, and expanding its audience.
If we say that the electronic wave of newspapers started in 1997 was the first time that the traditional media mobilized, then the independence and commercialization of the online version since the beginning of 2000 was the second time that the traditional media mobilized. The second round of mobilization is more dynamic, more determined, and more dynamic. Originally thought that doing online edition is only to open up an online window for newspapers and find new outlets for information. It is a bit of a mystery to make money through online advertising, but now it seems that the significance of the online version is far from this. Under the current newspaper management system, the extension of the newspaper business's tentacles to the network not only opens up the living space, but also realizes the transition from “newspaper†to “media†and “newspaper†to “media industry,†and in the short term Capital operations found a breakthrough.
Co-Benefits and Mutual Benefits China's local newspapers have the largest number of people in China’s newspaper industry. They cover every corner of China, have the most abundant information resources, and are the most basic news units in the news. However, in most cases, the local newspapers are weak in funds, technology, and talent. It is difficult to accomplish the task of setting up the Internet alone. In addition, with regard to the location and the fiercely competitive situation facing China's local city newspapers, the survival crisis is increasingly approaching, and it is necessary to come up with a positive response as soon as possible. Based on this, the China Local Newspapers Research Association, which has 3O3 hometown newspapers and membership units, made a decisive decision to form the Internet website of China's local newspapers as soon as possible. The local newspapers gathered under the banner of the website of China’s local city newspapers, followed the road to joint access to the Internet, and exerted their group advantages to jointly create the brand of the local newspaper website. This will become an important force in China’s Internet construction that cannot be ignored. Enhance local newspapers' ability to compete and resist risks.
The so-called alliance is not a merger. Instead, it entrusts the Chinese city and city to report to the Internet site to undertake the construction of local newspaper portals. At the same time, each newspaper company is relatively independent and does not have its own homepage, headline and profile.
What are the benefits of joining the Internet?
First, it can save Internet investment for all newspapers. A newspaper company itself surfs the Internet, investing at least 50,000 yuan, and is equipped with 4-5 professional and technical personnel. Each year it also needs Internet access costs and labor costs of several hundred thousand yuan. The joint Internet newspaper investment can save a lot, and a rough estimate can save investment. %, and publishing server bandwidth, access speed greatly improved.
Second, to increase the ability to compete for the fourth media's advertising revenue and provide online revenue-generating channels so that it can become a newspaper's new economic growth point as soon as possible. A newspaper online, its hit rate, access to the most difficult to increase the number of attracting advertisers, that is, in a short period of time difficult to have advertising revenue returns. The joint use of the Internet, we jointly create the city's newspaper network brand, it will greatly increase the click rate, increase the traffic, in a short period of time contracting online advertising.
Third, it greatly enriches the news resources of various newspapers and enhances the competitiveness of the market. The city newspapers are distributed throughout the country and there is no news competition among them. They are more of a peer and a partner. After the joint access to the Internet, the massive information of the local city newspapers can provide multi-level, multi-category, multi-faceted information resources for the media of city newspapers in various places, enhance the readability and authority of the newspapers, and then enhance the competitiveness of the market.
Fourth, after the completion of the website of the China Urban Newspaper, it will launch active news linkage and planning. Using various reporters to carry out activities throughout the country, such as when Cheng Kejie was executed, mobilizing thousands of reporters to interview ten thousand people, and sending messages after summarizing and refining were difficult for other media to do. This will effectively expand the visibility and influence of the newspapers.
Fifth, it can effectively keep existing news resources of various newspapers and avoid being swallowed by other websites and gratuitously plundering news resources.
Sixth, the joint has the advantage of the group and can receive the supermarket effect, which has the effect of getting together. The purpose of the Internet is to gain more readers (clickthrough rate). The China Local Newspapers website has high popularity. In one website, it can browse dozens or hundreds of local newspapers, and the click rate will naturally be much higher than a certain number. A separate website for a newspaper.
Seventh, laying the foundation for the entry of electronic publications into enterprises, institutions and families. China plans to basically realize national economic informatization in 2010, and large-scale construction has already begun. By then, the three networks of computer networks, radio and television networks, and public communications networks will be integrated. The website of the China Local News is a website sponsored by the China Urban Newspapers Research Association. Each report is centralized on the Internet and is of great significance to the development of the local economy, the development of the western region, the entry into the WTO, the exchanges between the eastern and western regions, and the enterprises’ dilemma. After years of efforts to gradually build a local city newspaper Internet site into a professional network with a large scale and rich information resources, it is entirely possible to become an integral part of the national integrated information network.
Therefore, the combination of local newspapers and local newspapers, focusing on the Internet, and distributing newspapers and publications is a strategy that responds to the trend of the times and actively responds to the challenges of the Internet era.
The Internet station's aggressive Internet site competition for traditional media advertising is obvious.
Although online media, whether it is "headline" or "strength," is currently not enough to compete with the traditional newspaper industry. However, if you ignore the hidden dangers of the future because of the immediate security, the newspaper boss is likely to suffer a big loss. This is because the Internet is by far the ultimate expression of all media's performance and advantages. Researchers have compared the time it takes for multimedia to reach 50 million users from commercial use. As a result, it was found that broadcasting took 38 years, television took 13 years, and the Internet took only 4 years. Therefore, some people claimed that this time the wolf is really coming! A report published by the U.S. Press Association on the use of media in 1998 showed that 67% of the population fixed daily readings of a daily newspaper in 1977, and by 1997 it had fallen to 51%. There may be many factors here, but the diversion of the Internet to newspaper readers is an indisputable fact. The reduction in absolute numbers may not be the most terrible thing. The changes in the structure of readers must not be scary to reporters. Some surveys have shown that middle-aged and senior citizens occupy the majority in the distribution of newspaper ages, and the proportion of young people is decreasing year by year. Earlier this year, the United States held a seminar on journalism and the Internet. AOL’s owner, Steve Katz, said that the number of people who receive news on AOL every day has reached 16 million, which is more than the total number of readers from 11 top US newspapers. The total number is even more.
An excellent network and newspaper partner While the mass media market is in the process of rediscovering and redistributing, the newspaper still occupies its proper seat. Faced with the rise of powerful rivals, online media, facing the severe challenges brought by the 21st century network news, actively using the latest network science and technology to grow and improve themselves, integrating newspapers and networks into one, and revitalizing the newspaper industry. Interdependence, mutual grafting, mutual support, and positive interaction.
According to a recent report by the American Press Association entitled "Jointly Seek for Success," the report states that today, more than two-thirds of U.S. newspapers have their own online versions on the Internet, and their successful performance on the Internet has become a strong one among traditional newspapers. Powerful supplements. John Sturm, president of the American Press Association, said that the Internet is an excellent partner for traditional newspapers and it is a natural extension of our industry. It gives the newspaper the widest space, making it more direct, more convenient, and expanding its audience.
If we say that the electronic wave of newspapers started in 1997 was the first time that the traditional media mobilized, then the independence and commercialization of the online version since the beginning of 2000 was the second time that the traditional media mobilized. The second round of mobilization is more dynamic, more determined, and more dynamic. Originally thought that doing online edition is only to open up an online window for newspapers and find new outlets for information. It is a bit of a mystery to make money through online advertising, but now it seems that the significance of the online version is far from this. Under the current newspaper management system, the extension of the newspaper business's tentacles to the network not only opens up the living space, but also realizes the transition from “newspaper†to “media†and “newspaper†to “media industry,†and in the short term Capital operations found a breakthrough.
Co-Benefits and Mutual Benefits China's local newspapers have the largest number of people in China’s newspaper industry. They cover every corner of China, have the most abundant information resources, and are the most basic news units in the news. However, in most cases, the local newspapers are weak in funds, technology, and talent. It is difficult to accomplish the task of setting up the Internet alone. In addition, with regard to the location and the fiercely competitive situation facing China's local city newspapers, the survival crisis is increasingly approaching, and it is necessary to come up with a positive response as soon as possible. Based on this, the China Local Newspapers Research Association, which has 3O3 hometown newspapers and membership units, made a decisive decision to form the Internet website of China's local newspapers as soon as possible. The local newspapers gathered under the banner of the website of China’s local city newspapers, followed the road to joint access to the Internet, and exerted their group advantages to jointly create the brand of the local newspaper website. This will become an important force in China’s Internet construction that cannot be ignored. Enhance local newspapers' ability to compete and resist risks.
The so-called alliance is not a merger. Instead, it entrusts the Chinese city and city to report to the Internet site to undertake the construction of local newspaper portals. At the same time, each newspaper company is relatively independent and does not have its own homepage, headline and profile.
What are the benefits of joining the Internet?
First, it can save Internet investment for all newspapers. A newspaper company itself surfs the Internet, investing at least 50,000 yuan, and is equipped with 4-5 professional and technical personnel. Each year it also needs Internet access costs and labor costs of several hundred thousand yuan. The joint Internet newspaper investment can save a lot, and a rough estimate can save investment. %, and publishing server bandwidth, access speed greatly improved.
Second, to increase the ability to compete for the fourth media's advertising revenue and provide online revenue-generating channels so that it can become a newspaper's new economic growth point as soon as possible. A newspaper online, its hit rate, access to the most difficult to increase the number of attracting advertisers, that is, in a short period of time difficult to have advertising revenue returns. The joint use of the Internet, we jointly create the city's newspaper network brand, it will greatly increase the click rate, increase the traffic, in a short period of time contracting online advertising.
Third, it greatly enriches the news resources of various newspapers and enhances the competitiveness of the market. The city newspapers are distributed throughout the country and there is no news competition among them. They are more of a peer and a partner. After the joint access to the Internet, the massive information of the local city newspapers can provide multi-level, multi-category, multi-faceted information resources for the media of city newspapers in various places, enhance the readability and authority of the newspapers, and then enhance the competitiveness of the market.
Fourth, after the completion of the website of the China Urban Newspaper, it will launch active news linkage and planning. Using various reporters to carry out activities throughout the country, such as when Cheng Kejie was executed, mobilizing thousands of reporters to interview ten thousand people, and sending messages after summarizing and refining were difficult for other media to do. This will effectively expand the visibility and influence of the newspapers.
Fifth, it can effectively keep existing news resources of various newspapers and avoid being swallowed by other websites and gratuitously plundering news resources.
Sixth, the joint has the advantage of the group and can receive the supermarket effect, which has the effect of getting together. The purpose of the Internet is to gain more readers (clickthrough rate). The China Local Newspapers website has high popularity. In one website, it can browse dozens or hundreds of local newspapers, and the click rate will naturally be much higher than a certain number. A separate website for a newspaper.
Seventh, laying the foundation for the entry of electronic publications into enterprises, institutions and families. China plans to basically realize national economic informatization in 2010, and large-scale construction has already begun. By then, the three networks of computer networks, radio and television networks, and public communications networks will be integrated. The website of the China Local News is a website sponsored by the China Urban Newspapers Research Association. Each report is centralized on the Internet and is of great significance to the development of the local economy, the development of the western region, the entry into the WTO, the exchanges between the eastern and western regions, and the enterprises’ dilemma. After years of efforts to gradually build a local city newspaper Internet site into a professional network with a large scale and rich information resources, it is entirely possible to become an integral part of the national integrated information network.
Therefore, the combination of local newspapers and local newspapers, focusing on the Internet, and distributing newspapers and publications is a strategy that responds to the trend of the times and actively responds to the challenges of the Internet era.
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