This is a very simple and fascinating new wine packaging, but Hardy Wine Company, Australia’s largest wine producer, claims it will spark a revolution in wine drinking.
Hardy Wines recently launched the "Shuttle" wine, a single-wrapped wine. The top plastic lid can be unscrewed and made ready for drinking.
Hardy believes that this type of packaging is the world's first, and quickly allows everyone to drink when many people drink.
Miriam Leenders, global sales manager at Hardy Wines, said that the company recently used the Cirque de Soleil Circus to visit the opportunity to test the sales of this 187ml wine. It was found that the sales volume increased by 160% compared to the previous performance of Cirque de Soleil, and the fragmentation could be greatly reduced.
Leenders said that although this idea is very simple, the implementation of the technology is very complicated. The biggest difficulty lies in the fact that the seal must be particularly tight, prevent the leakage and oxidation of wine, and be easy to twist. To this end, the company added a new production line and added an additive to the plastic to increase the shelf life of the cap to one year, which almost doubles the life of existing PET bottles.
Currently, Hardy Wines only uses Shiraz and Chardonnays to try out the new packaging and conduct trial sales at some retail stores in Western Australia at a price of A$4.95 per bottle. The company plans to extend this new package to its other brands, including the Houghton winery.
Reprinted from: China Wine News
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