Cool 6, which has just turned four years old, has finally become the first listed video website in China through capital operation. However, the strategic layout of Shanda's two birds with one stone is completely different from the direction set by the previous annual meeting, which means that the fate of Huayou Century has quietly reversed in 60 days.
Cool 6 to be listed independently at the end of four years
The 4th birthday gift that Ku6 gave to himself is quite special: the first domestic video website to be listed. Li Shanyou revealed in his Weibo that Huayou Century will sell its music and unlimited proliferation services to Shanda Networks. At the same time, Huayou announced that it will acquire an online audio business of Shanda, namely Shanghai Yisheng. Li Shanyou said, "After the transaction, Ku 6 Video will become the main business of listed companies."
In fact, this news has been circulated within Huayou Century in advance. On the morning of the 1st, Sina Technology once asked Qu Haibin, acting CEO of Huayou Century, for this, but it was not confirmed. However, according to a senior executive of Huayou privately disclosed that he had heard similar news. Li Shanyou said that the relevant transaction is still in progress, and it is currently only announced on the matter, and the follow-up will have to wait for shareholders' approval and other links, and the formal completion will be in the third quarter of 2010. Li Shanyou admits that it is convenient to evaluate the transaction after the transaction is completed.
Wang Ran, CEO of Yikai Capital, pointed out through Sina Weibo that after the deal between Shanda and Huayou was completed, Cool 6 has in fact become the first independently listed video company in China with a clear market positioning and abundant cash. "In the future, if the stock price of Ku-6 continues to be sluggish, then its competitors will have difficulty listing successfully. Rich returns, this is called sharing, "Wang Ran said.
60 days to change the fate of Huayou Century
This is obviously not a move that Shanda had already buried when Huayou and Ku 6 merged. A person familiar with Huayou Century revealed to Sina Technology that during the end of March and early April 2010, during the 2010 annual conference, Shanda Group planned the future development of each subsidiary. One of the requirements for Huayou Century is to do Cheng Shanda Wireless is described as "transition to an integrated wireless entertainment platform."
However, in less than 60 days, the fate of Huayou Century suddenly changed significantly. According to what Sina Technology knows, there are very few senior executives of Huayou Century who participated in the decision, and most of the employees are unaware. But Huayou's actual acquisition of Shanghai Yisheng is a long-established matter. According to reports, Yisheng is mainly engaged in online broadcasting business and outsourcing business in the field of online games, and its service targets include Tencent and Perfect Space-Time.
On May 17, Huayou Century announced that it would sell all its 51% equity interest in Huayi Music to Huayi Brothers. At that time, there was speculation that Shanda would strip digital music content from Huayou and further strengthen the wireless value-added business. It now appears that this judgment is still based on the Huayou Century development strategy set by Shanda in March and April.
Analysts close to Shanda pointed out that after Shanda takes over the wireless and music businesses, it is expected to re-develop the two businesses. Among them, the strategic importance of the wireless Internet business is needless to say; and the music business must also become an important part of Shanda's layout in the industry chain of games, film and television, literature and so on.
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