Saliva and tile fly together. With CCTV 5 sets of NBA broadcast, as well as the network's "viral" spread, sports brand Adil once again "famed earthquake" to the low cost of cottage marketing, won the incredible visibility.
Beijing time on January 4, the CCTV sports channel continues to broadcast NBA regular season, the Denver Nuggets at home against the Houston Rockets, but caused widespread concern after the game is probably not the game itself, but standing on the sidelines of a prominent billboard location - A rather similar Adidas LOGO, and five huge Chinese characters "China Adil King."
After the game, a "NBA Jingdian China Adi," the video quickly became popular in the potatoes, cool 6, Sina video and other video sites; while in Mop online, two "Adi King Jingxian NBA, sword pick Adi," the screenshot more It's got more than 63,000 hits in a single day.
"China Ady King" in the end is where the sacred?
Caused by marketing to Adi Wang Jun red network
Adi Wang's origin and can not attract much attention, and Anta, Pick and other sports brands already entered the NBA market, Like Adi also from Fujian Jinjiang, but its history is more short-lived, only 4 years. However, in such a short period of time, Adi Wang actually also be able to rapidly red.
This reporter learned that, as early as 2009, cat puff an article entitled "I saw today a brand called 'Adi Wang'" post opened the prelude to the brand 蹿 red network. This full text just 60 words of small posts, said: "Today I saw a brand of sports shoes called 'Adi Wang', people's slogan is 'everything can change'! My God, this world what people Have, what brand, what slogan also has, and all learn others ...... "
Because of its inverted triangle LOGO and adidas are very similar, and the brand name is also quite imitate adidas suspected, adidas king was quickly netizens to "copycat Adidas" as the theme of endless "spoof", not only for its creative and advertising Advertising language newspaper "ridiculous" evaluation, but also "Adi Wang" deification into "the peak of the universe brand," the advertising spokesman for this is a United States junior league players, but was friends thanks to Jordan and Bryant after the A "basketball superstar." In Baidu Encyclopedia, the interpretation of "Adi Wang" simply is all "spoof" content, completely unable to see what exactly this is a brand. As more and more netizens join this "spoof" movement, "Adi Wang" gained prominence and is exuberant. In the industry, Adi even has the "best reputation" of the most successful cottage brand.
In this regard, Ady Wang did not show any dissatisfaction with the company, never evaluate the arguments of all parties. No doubt, "spoof" to help Adidas a great help.
Sales have long been billions of dollars beyond its name
Although there is obviously traces of imitation, but the reporter saw the Adi Wang official website and found that the brand was just in 2010, "Quanzhou well-known trademarks," the title is the second Asian Cup Women's Volleyball 2010 designated leisure sports Brand, and very early won the China Quality System Certification Center issued ISO9001: 2000 quality management system certification. According to an insider in Guangzhou, Adi King's products are also "quite good" in sales all over the country. Its stores are all over the country's major cities and provinces and sales have already been broken by 100 million yuan.
Olympic Sports PR Manager Hou Lidong told reporters that like Adi Wang this brand, the main consumer groups in the second and third tier cities, these consumer groups awareness of the brand is not very high, and Adi Wang due to lower prices, More than other brands have a greater price advantage. Reporters also from Adil Wang Taobao official flagship store set to see the price of most of the brand's sports shoes at 150 to 200 yuan, compared with the more well-known domestic brands on the market, indeed a lot cheaper.
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