"100% does not contain BPA", which is a prominent label for domestic home product maker emoi on its own environmentally friendly plastic cups and coffee cups. “We hope that the label will be like the 'interi nsi de' and that it will become a sign for us to distinguish the plastic products of other companies,†said the person in charge of the company.
Faced with the "homogeneous" competition of many powerful rivals, this small-scale company hopes to show its uniqueness in this simple way. "When consumers face the same number of goods on the shelf, it probably takes 2.6 seconds to consider the time, and the phrase "100% BPA-free" is sufficiently eye-catching."
To make a bottle without BPA
What is BPA?
BPA is bisphenol A, which is one of the most widely used industrial compounds in the world. Adding bisphenol A in the manufacture of plastic products can make it colorless, transparent, durable, light and outstanding impact resistance. Bisphenol A is everywhere, and it comes in everything from mineral water bottles, medical devices, and food packaging. Each year, 27 million tons of plastics containing bisphenol A are produced worldwide. But bisphenol A can also cause endocrine disorders, threatening the health of the fetus and children. The Chinese government has banned the production of bisphenol A-containing baby bottles, and from September 1 this year, it has banned the import and sale of such bottles. This is after Canada and the European Union, China has become a new member of the banned bisphenol A in baby bottles.
To produce this "100% BPA-free" plastic bottle, emoi turned to differentiate it from traditional plastic materials. Tritan materials provided by Eastman USA met their needs. This material is an important alternative to polycarbonate (PC) and other bisphenol A-free polymers. It also has the characteristics of transparency, sturdiness, toughness, temperature resistance and chemical resistance. It can be used for the production of household utensils, baby products, small household appliances, and medical equipment.
Eastman Executive Vice President Mark Costa broadcast a video to reporters: A small car is rolling over the cups made by Tritan. The cups are not broken. At the same time, the high strength and toughness make each household in the United States The use of the dishwasher for a thousand times did not cause any functional damage. “This means the rugged value of Tritan materials. We improve product sustainability by extending the lifecycle of eco-friendly products and reducing waste,†said Mark.
Finding environmental protection and cost balance points
However, there are also many competitors for emoi and Eastman.
For example, in the bottle market, brands such as Sun Away, Aidili, Belle, Yellow Duck, Pigeon, and Dr. Brown are marked with PES materials; Liquier, pigeons, etc. are marked with PPSU bottles. The reporter inquired, PES is polyether sulfone, PPSU is polyphenyl sulfone. From the outside, PPSU and PES bottles are also transparent, but with a faint yellow color. Their production process does not require the addition of bisphenol A and can withstand higher temperatures. Dong Jinshi, executive vice president of the International Food Packaging Association, said that the synthesis of the two materials PPSU and PES is difficult, so the price is more expensive than PC. The most expensive PPSU, a baby bottle to 98 yuan.
Of course, you can also buy PP (polypropylene) bottles. It also does not contain bisphenol A and is cheaper than PPSU and PES materials, but it is somewhat whitish and not completely transparent. Some experts suggest using glass bottles as much as possible, but parents also worry that the glass will be fragile and will hurt the baby.
In this regard, Mark's point of view is that some manufacturers switch to PPSU or PES, but the cost is very expensive; some turn to PP, but the bottle has a translucent effect. Eastman found a balance between them. If Tritan was used to produce the baby bottle, not only the cost change was small, but the product was more welcomed by the market.
From the current perspective, Tritan's annual production capacity is only slightly higher than 30,000 tons. Half of these products are processed in Asia and then exported to European and American countries after being supplied to the local market or finished products. However, this capacity is in short supply. With the ban on bisphenol A in baby bottles in China, this huge market of about 16 million newborn babies each year is attracting more companies to use new materials and new technologies to come to gold.
Transparent packaging is not uncomfortable
However, a plastic bottle must win in the competition. Not only does it need healthy and safe materials, but it sometimes requires some tips. For example, why are transparent glass-like plastic bottles more appealing than those that are yellow or white plastic bottles?
In fact, this is the mind of the merchant who has touched the consumer. In today's advocacy of natural health, consumers are more prone to the selection of food packaging standards, because transparent packaging allows consumers to look at the contents of the food at a glance. Therefore, whether it is beverages or snack foods, transparent packaging has become a popular trend, and even beyond Traditional packaging selection factors have become the key to guiding consumption and determining packaging styles and materials.
It is to take a look at this trend of transparency, businesses have to choose transparent plastic bottles, as well as transparent stickers. For example, in the survey of consumers in the bottled water market of 18-49 years old, most people think that the products of transparent self-adhesive labels should be more expensive, and transparent self-adhesive label materials make packages look more “transparent†and “simpleâ€. And "comfortable", or even "the quality of water looks better," thereby prompting pricing higher than the products currently packaged in the market. According to Avery Dennison's estimates, this increase in pricing can be above 17%. But in fact, the quality of bottled water is not much different, you know.
Transparent packaging design will become a key competitive advantage in the marketing and promotion process. Although this is a basic marketing strategy, it does work. Well-designed packaging is like a promoter who doesn’t speak. It helps ensure that the product attracts the attention of consumers each time they shop.
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