The use of color in packaging and decoration design

In the packaging and decoration design, the use of color occupies a very important position in the composition processing; well, but the improper color processing can not achieve the desired effect, and even lead to failure, so the correct use of color must be highly valued.

(1) Custom colors of general merchandise

Color will have a strong psychological response to consumers, so that they have a corresponding association, should take full account of this point in the use of color, the following description of the common colors of common goods.

1 Food category: Commonly used bright and light colors. Such as blue, white, clean, health, cool, etc.; red, orange, yellow, sweet, aromatic, fresh, etc.; tender green, fresh vegetables; plain, solemn, complex color that the mellow wine and a long history. They are great for promoting appetite.

2 cosmetics categories: commonly used soft intermediate colors. Such as with pink, pink, light rose color, aromatic, soft, noble, etc.; for some men's cosmetics sometimes use black to represent their solemn and so on.

3 children's products categories: often used in vibrant colors or contrasting colors to express lively, lively and so on.

4 pharmaceutical categories: commonly used simple cold and warm colors. Such as green, cold gray, quiet, anti-inflammatory, pain relief, etc.; red, orange, yellow and other warm colors that nourish, nutrition, excitement, etc.; black indicates toxic; red and black blocks that highly toxic.

5 Hardware, machinery tools: Blue, black and other sink color blocks, indicating durable, strong, precision and so on.

6 Textiles: Commonly used black, white, and gray levels, in contrast, women's textiles use bright, elegant colors.

Packaging colors are based on people’s associations and habits of color, and are highly

The degree of exaggeration and change to seek new differences.

(2) The use of color for export commodities

The psychological role of color is complex, and often varies according to the country, region, ethnicity, religious belief, etc. Therefore, the export goods must be considered for the color of the object of the export to the different tastes of the packaging color design, if not Paying attention to this point will not only arouse the objection of exporters, affect sales, and even cause diplomatic troubles.

Source: Ke Yin Network