[China Packaging Network News] Tourists woven beaches are always inevitably polluted. In addition to being thrown away, are those beverage bottles scattered on the beach better?
In January of this year, when the Dutch creative agency Fitzroy saw rubbish on the beaches of the North Sea in the Netherlands, especially Coca-Cola bottles, they thought of a good way to turn rubbish into valuables - to recycle these scraps and use them. A special rum was produced.
The Fitzroy, a creative agency headquartered in Amsterdam, has always had the idea of ​​being unrestrained. They focus on helping start-ups or SMEs create a brand culture that can respond flexibly to the market, emphasizing that all good ideas must be both commercial and culturally successful. We also wrote an interesting idea from Fitzroy. They added today’s online culture to classical oil paintings. An old Dutch building that was built in the 18th century became a modern hotel.
Fitzroy named this rum Fitzroy Navy Rum, which does not represent Fitzroy, but from the captain Robert Fitzroy, who commanded the three-masted “Beagle†with Darwin. Global study tour.
Fitzroy Navy Rum combines the flavors of Trinidad, Jamaica, and Barbados, but what really matters is its packaging.
In order to make consumers like this wine, and to retain the bottle, instead of throwing it away again. Fitzroy decided to make the bottle itself a kind of packaging, rather than trying to use the label paper to overpack the bottle. This wine bottle is made entirely of waste and is the world's first truly sustainable alcoholic beverage package. Its sales profits will all be donated to the Dutch North Sea Foundation for marine protection.
Fitzroy first concentrated the Coca-Cola label paper scattered on the beach, melted it, and then pressed it to make a cap with marble texture. The caps made in this way are different from each other. It has an unimaginable texture and people can't guess that it actually was made with Coca-Cola's label paper.
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How to use the nose bridge brush
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