Packaging and printing is an important part of logistics management. For packaging, the quality of printing, the processing of various graphic information, and the rational use of printing technology not only add a lot of color to the packaging, but also play a finishing touch for consumer identification and purchase. It also plays a huge role in other aspects of logistics management. The specific signs and explanations made by the various graphic words on the packaging facilitate the transportation, loading, unloading, storage, inspection and handover, avoiding the accidental delivery of damaged goods or personal injury accidents, and ensuring the safe and prompt delivery of goods people. The use of bar codes facilitates the transportation and handling of various specific printed signs and packages, indicates the safety factor of the goods, safety technology and precautions, and warns against certain dangerous goods to ensure the safety of materials and persons in the logistics process.
Printing plays an important role in logistics, which is directly related to the success or failure of logistics. It is important for improving logistics efficiency and reducing logistics costs, and for implementing specific management methods in the logistics process. If the JIT method is implemented, the rapid response of demand flow leadership (QR), computer-aided ordering system (CAO) Inventory control, as well as intelligent inventory management systems and management methods, without specific printing processes, these highly efficient modern logistics management methods are useless.
The starting point of circulation
Packaging is the end point of the production process and the starting point of the logistics process. It plays a role in protecting products in the logistics process. It can provide information on logistics products and help people distinguish products and understand products. Proper packaging also improves the efficiency of material handling. As logistics customers play an increasingly important role in their planning, the packaging design of logistics products also directly affects logistics costs, logistics handling, and storage equipment.
Packaging refers to the overall name of the containers, materials and auxiliary means adopted in accordance with certain technical methods to protect products in the logistics process, facilitate storage and transportation, and promote sales, and operations to achieve the above purposes. Packaging is conducive to promoting and expanding the sales of goods. DuPont's law holds that 63% of consumers make purchases based on the packaging of the goods. Proper packaging also improves the efficiency of material handling. As logistics customers play an increasingly important role in their planning, product packaging design also directly affects logistics costs, logistics handling, and storage equipment. It can be seen that the role of packaging in logistics is extremely important.
As we all know, packaging and printing have always been side by side. Although there are unbranded neutral packaging in international packaging that does not indicate the country of production, place name and manufacturer name, nor does it indicate the original trademark or brand or even any text description of famous brands, but These packages are insignificant among many international packages. If the package does not have any printed graphics and text, any nature of the goods in the packaging container and the information related to the goods, consumers will be "confused", such products will not have any market, all links in the logistics will pay The efforts will be rejected by consumers. Packaging also has no meaning, and the quality of printing, the advantages of graphics and word processing technology are also the key to the success of packaging, and one of the key factors to attract consumers. Therefore, packaging and printing are indispensable.
The application of printing in modern logistics management mainly includes the application of printing in logistics warehousing management, the application of printing in logistics industry packaging management, and the printing in enterprise logistics information systems.
Easy storage management
Warehouse management is an important part of logistics activities, although in modern logistics management methods many companies are implementing zero inventory technology and on-time and fast response methods to reduce warehousing has minimized the entire process inventory to reduce logistics costs and improve efficiency. Reasonable storage and high efficiency of depositing and withdrawing can effectively cooperate with other links of logistics activities. Therefore, various marks must be printed on the packaging of the goods. Nowadays, "barcode" identification is commonly used, which can quickly and accurately identify commodities printed on goods or packaging in circulation and logistics activities, and automatically read information about commodities. In warehousing management, the administrator scans each item separately when depositing or withdrawing, and the information is processed by the computer, accurately and quickly identified, and stored in the database.
After investigation, Wal-Mart, the largest department store in the United States, handles more than 200,000 cartons a day in the United States. In the temporary storage area or warehouse, the public uses a scanner to identify the bar code on the waybill and the bar code on the goods. Only deposit or pick out later, greatly improving the efficiency and ensuring the smooth operation of Wal-Mart retail stores. In China's Honghe Tobacco Factory, Hongta Group, Wuliangye, etc., after using modern storage software and hardware tools, they have saved huge manpower and material resources, and improved the company's competitiveness.
Speed ​​up the circulation of goods
The function of printing in logistics is to reflect various information of goods by using graphic text and specific symbols printed on goods or packaging to facilitate consumer identification, promote sales, and improve the efficiency of logistics activities. The printing function almost runs through logistics activities All links play a huge role in transportation, storage, packaging, transportation, processing and information processing, which is conducive to consumption and identification of logistics staff. Therefore, printing as a red thread through the entire logistics system.
In modern logistics management, the application of printing technology is mainly the printing of bar codes. Bar codes can greatly improve work efficiency in warehouse management. It is set to encrypt pictures, text, fingerprints and other information. Therefore, the printing of two-dimensional barcodes will play a huge role in logistics management in the future.
In addition, most packaging designs are software that uses desktop processing systems, but these software lack effective functions to efficiently complete design tasks. With the development of desktop system software technology, the PDF (Portable Document Format) file format can save all fonts, formats, colors and graphics of any source document, regardless of the applications and platforms used to create the file, and is widely designed The customer and the client agree, but some important packaging design elements in the PDF will be lost, so it is not suitable for expressing complex packaging design. Recently, the introduction of anti-counterfeiting elements in packaging design to prevent counterfeiting and copying is becoming a new hot spot in the market.
Signal of logistics information
To realize the rationalization of the logistics information system, there must be certain material and technical support. Printing technology plays a key role in the logistics information system. The printed graphics can be used by logistics staff to perform manual identification processing, but this original processing method can no longer meet the high-speed logistics activities and the distribution processing of a large number of logistics products. The application of barcode technology to the barcode printed on goods and packaging plays a huge role in all aspects of the logistics information system. Use the scanner to input the information of the goods and then use the computer to record the various information of the goods. The various components of the logistics information system cooperate with each other to share information. The inventory management system scans the bar code of incoming and outgoing goods, grasps various information of the inventory in real time, grasps the inventory quantity, the stacking of goods and the quality information of the goods to be accepted by the ordering system and ordering system, and the distribution system uses corresponding responses to realize the rational use of information . The order acceptance system processes various orders, prepares goods for clear delivery time, delivery deadlines, and remaining goods management. This must be combined with the storage management system to process various information reflected by the barcode in time and arrange various activities. The delivery system specifies the delivery plan in time, while the distribution system records the barcode information to grasp the delivery status of the goods, classifies the delivery direction, and specifies the vehicle deployment plan and delivery route plan. Therefore, the application of barcode printing technology provides logistics and technical support for the logistics information system, guarantees the normal work of the logistics information system, provides strong information support for the logistics flow, reduces logistics costs, improves labor efficiency, and makes modernization of logistics. Due contribution.
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