With the acceleration of urbanization, the rigid demand for furniture is very strong, and the consumption power in the domestic market is continuously released, especially in the third and fourth-tier cities. According to data from the China National Light Industry Association, the total output value of China's furniture industry reached 1.13 trillion yuan last year, becoming the world's largest consumer of furniture production for five consecutive years.
However, the furniture industry is also facing challenges from traditional export markets and emerging economies. The labor and raw material costs are rising, and the uneven development of the domestic market has become a constraint to the healthy development of the industry.
Consumption rebounds export growth rate
According to data released by the National Bureau of Statistics, the total retail sales of consumer goods in November was 21,012 million yuan, a year-on-year increase of 13.7%. The growth rate rebounded by 0.4 percentage points from the previous month. From January to November, the total retail sales of consumer goods increased by 13% year-on-year. Monthly consumption data exceeded expectations, with some of the drivers of recent price increases.
According to reports, the overall slowdown in consumption growth this year is mainly due to the macroeconomic pressure in the first half of the year, the poor performance of enterprises, and the weak growth of residents' income. At the same time, due to the government's control of Sangong consumption and increased anti-corruption efforts, it also caused some high-end Consumption and group consumption have declined, but the consumer market still has some bright spots. Although traditional consumption hotspots such as housing and automobiles are constrained and growth is slowing down, new electronic products, smart home appliances, energy-saving cars, and environmentally-friendly home building materials are growing rapidly; In terms of the way, online consumption is showing a rapid growth.
The General Administration of Customs released data. In November, China’s total import and export value was US$370.61 billion, excluding exchange rate factors, which increased by 9.3% year-on-year. The monthly export value exceeded US$200 billion, reaching US$202.21 billion, up 12.7%, a record high. The total export of 7 categories of labor-intensive products such as furniture totaled 418.17 billion US dollars, an increase of 11.1%, accounting for 18.8% of the total export value.
"Two boards" listed "incubation" brand
China is the world's largest producer of forest products and the world's largest producer and consumer of wood-based panels. Last year, the total output value of forestry reached 3.95 trillion yuan, the import and export of forest products was nearly 120 billion US dollars, and the output of major forest products ranked first in the world. The output of the board reached 223.36 million cubic meters, ranking first in the world in terms of production and consumption. The market scale exceeded 300 billion yuan. Fiberboard and plywood have been mainly converted from domestic to domestic.
The current fiberboard and plywood industry is in a situation of overcapacity and sluggish growth. Compared with the past, the price of fiberboard and plywood has been in a “straight-line operation†for a long time. The current market needs a hedging tool, and plywood and fiberboard are the two largest of the wood-based panels. Variety, listed as a futures trading product, provides the industry with tools for price discovery, promotes advanced management and regulation, guides the large-scale development of the wood-based panel industry, and promotes the overall upgrading of the industry.
Zhu Changling, chairman of the China Furniture Association, said that the furniture industry must promote standardization, enlarge and strengthen the brand, and occupy a favorable position in the world market. Wang Shicheng, executive vice president of the China National Light Industry Association, said that it is necessary to increase the company's design innovation and process improvement capabilities, establish a more consumer-oriented marketing model and healthier industry standards, and cultivate and strengthen local brands to enhance product added value. And the competitiveness of the entire industry.
It is understood that the China Light Industry Association has launched the evaluation system of the brand competitiveness of China's furniture industry, and established the China Light Industry Information Center brand laboratory, aiming at brand cultivation and system incubation of furniture, building materials, etc., to help enterprises of different scales and types to establish suitableness. Its own brand model promotes China's light industry to become bigger and stronger.
Jiangmen Pengjiang Guanqi Trading Co., Ltd. , https://www.rikeryclean.com