The price of some customized products may be the same as standard parts.
More and more companies provide customized services to consumers
Decorative paintings can also provide customized services
Customization has been a big hit in the home industry for a few years now, and this keyword has gradually spread to the furniture industry. At the furniture exhibition held in Dongguan this week, the Yangcheng Evening News reporter found that in addition to the common wood furniture can be customized, now even sofas, carpets, decorative paintings, jewelry, etc. can be customized. As for the price, it may not be more expensive than the traditional finished product!
Material, color, style can be customized
At this exhibition, many home furnishing companies have launched more personalized products for different groups of people. For example, the federal Minnie combines the characteristics of mainstream small and medium-sized units and customized market demand, and has launched four major themes of living room life design space: youth time, Vegas, flowering full moon and happiness country.
For example, some merchants have launched patent “zero-wall†products for small and medium-sized households, which can save space; and launch products with higher environmental standards for families with pregnant women and children. In addition, å£¹åŠ å£¹ is the main brand, launching a variety of large-scale products for different spaces, to provide more suitable products for large families. Aisin Home focuses on the elderly home, designed according to the psychological and physiological characteristics of the elderly, and launched a series of toilets, furniture and other products suitable for the elderly.
In addition to a range of products for different consumer groups, many brands also offer more tailor-made services. Taking sofas as an example, most merchants are mainly selling finished products. The so-called product customization is basically only that consumers can choose colors in a few sofas.
Nowadays, Li Hongyao, director of the Federal Furniture Group, said that the company is currently launching a sofa micro-customization service: leather, size, softness and hardness, etc. can be personalized and tailored. The electric bed of Aisin Home can also customize the height of the bed frame and the thickness of the mattress according to the height and weight of the old man, and adjust the lifting range of the bed frame by the wire control device.
Some companies that originally focused on "engineering customization" are now focusing on customized products in the retail market. Bankasha Engineering Customs displayed a series of customized furniture products on the spot. The products can be adjusted not only in various woods, stainless steel, bronze, stone, acrylic, etc., but also to meet the design needs of different home styles.
Is the price more expensive than finished furniture?
Not only the above products, carpets, decorative paintings, jewelry, etc. also began to provide customized services for customers. The top three carpets slogan "customized carpet customization" on the booth. The salesperson told the Yangcheng Evening News reporter that as long as the customer provided the drawings and size requirements, the factory could manufacture its own products. "Because the wool thread is still lacking in color, we can't say that the carpet produced can be exactly the same as the photo, but overall The difference is not great, we can even make a three-dimensional carpet."
The main product of Zijing Home is the glass crystal panel decorative painting. The staff said that they can be customized for almost all flat decorative paintings. “We can design according to the pattern you provide, and then make your own decorative painting according to the shape and size you choose.â€
The most surprising thing is that when choosing a custom product, the price may not be more expensive than the standard standard.
The staff of Zijing Home said that if the drawings provided by consumers are not specifically required, the price and standard products are actually not much different. The ex-factory price per square meter is several hundred yuan, depending on the material selected by the consumer.
Mousse has a variety of mattresses that can now be customized. The on-site staff said that customers can go to the store to test on site and determine the hardness of the mattress according to their size and weight, as long as they do not change the standard size of the mattress. Under the premise of using the same grade materials, there will be no additional fees, but the construction period will be slightly longer than the standard products.
Federal Minnie also said that if consumers only adjust the softness of the sofa or the color of the leather, they do not charge any fees. However, if material upgrades, such as imitation leather, are converted to leather, the cost will increase accordingly; larger sizes will also increase costs.
Why can the price of custom home products be no more expensive than similar standard products? Li Hongyao said that for enterprises that have achieved Industry 4.0, even customized products can be realized through production technology and modular product design. In fact, it does not increase the cost. Therefore, enterprises will choose not to improve customized products. The price is used as a feedback to consumers.
Conversely, if it is a custom-made product, the quotation will be higher. The staff of the three strong carpets said that because the custom handmade carpets should be hand-woven, in the case of the same material, the price will certainly be several times more expensive than ordinary woven products. (Text / Figure Yangcheng Evening News reporter Liang Dongxian)
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