"From the establishment of the Thanksgiving brand in 2008 to the present, we have gone through 8 years. From the original small factory to the well-known safety seat brand in the country, this road is very difficult." Zheng Hui told reporters. Gratefulness always maintains a high sense of responsibility, insists on making conscience products, and truly strives to protect the safety of Chinese babies.
It is also because of this initial heart, gratitude always guarantees the consistency of product quality. From the perspective of safety, comfort and aesthetics, we strive to achieve a better ratio. In detail, thanks to the cooperation of the world's top buckle manufacturer - Sweden's famous tyrants, the seat fabrics are also certified by SGS to ensure the affinity of infant skin. In addition, it has also invested heavily in the establishment of laboratories, and each core component has to undergo tens of thousands of collision experiments.
It is precisely because of various efforts that the Thanksgiving seat has passed the European ECE and the national 3C dual certification, which has been recognized by more and more consumers, which is also the guarantee for the increasing influence of the Thanksgiving safety seat brand.
In 2016, thanks to the “Customer Self-Declaration of Product Standards for Automobile Child Safety Seat Manufacturers†issued by the China Toys and Baby Products Association, it was announced that Thanksgiving will implement group standards that are stricter than national standards. “This marks that we will openly accept industry, media and consumer supervision in the future, and carry out stricter control over the quality of seats, and more effectively guarantee children's safe travel.â€
Thanks to Zheng Hui, Chairman: Sticking to the product of conscience is our initial heart
In 2016, the comprehensive second-child policy came to the fore. After the 1980s, a new wave of births was ushered in. After 90, the group also entered the growth period. In addition, the accumulation of wealth has promoted the upgrading of residents' consumption structure, and the living standards have been further improved. Parents are more willing to consume children and have stronger spending power. China's baby and children's consumer goods industry will continue to show growth.
Zheng Hui said, “Safety seats, as a category of baby products, will also be affected by favorable policies and increased spending power of young parents. The market prospects are broad. Especially in recent years, car ownership continues to increase, and domestic parents are safe for children. The awareness is getting stronger and stronger, and this trend is very beneficial to us."
In 2017, the strategic change in the development of Thanksgiving brand was mainly to adjust and optimize the product structure and strengthen the practice of public welfare. "In addition to the child safety seat, we will also follow the maternal and child market trends brought about by the comprehensive second-child policy, and introduce other baby-child products such as baby strollers, baby toilets, baby baths, etc."
In addition, Thanksgiving will continue to expand cooperation with other maternal and child brands, platforms, media, celebrities and other related institutions to increase the practice of children's safe travel related public welfare undertakings, in a newer form, more rich and exciting Activities, popularizing the concept of safe travel for children, appealing to all sectors of society to pay attention to the safety of children riding, I hope everyone will continue to pay attention.
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