The annual Guangzhou International Building and Decoration Expo will be held next month. The Guangzhou Construction Expo has been a barometer of industry changes and development. From the situation of the Expo in the past few years, cabinet companies are paying more and more attention to the design of products, and more and more design as a weapon to compete with their peers. Although the importance of cabinet design is increasing, there are still problems to be solved. At present, the cabinet design has some obvious development trends as the market demand changes. So how have the cabinet design changed and developed in recent years? What other problems still need to be solved? What is the future development trend? What kind of strategy does the cabinet company have? The reporter invited representatives of Jiajule, Oupai, Gold, and Blue Valley to conduct in-depth exchanges and discussions on the development status and trends of cabinet design to understand the various opinions of the company on cabinet design.
Look at the design change from the Jianbo Fair
The Expo is a platform for companies to display their products. In recent years, you can see that companies are paying more and more attention to the unique design style of products. Cabinet companies are increasingly inclined to improve products from the design itself to find more opportunities for development. .
Wan Xiaoyun, market manager of Jiajule, said that in the past many years, the design of cabinet products has always paid attention to the beauty and style. From the products displayed in the exhibition in recent years, we can find that enterprises pay more and more attention to the practicability of products. The trend of intelligence is also obvious. Many brand companies have also actively introduced advanced foreign technology to make products more technologically advanced and more high-end. Jiajule's products previewed this year are mainly made of paint-type cabinets, with upgraded design, more functional, more humane, more intelligent and practical. This year, it is also planned to showcase the solid wood cabinets made of the latest imported materials at the Expo to reflect the diversity of the brand.
Zhang Songlin, the design director of Europa, believes that in recent years, enterprises have become more and more demanding on cabinet design. Many cabinet products used marble in the past, and now more wood materials are used. The design not only pays attention to the beauty, but also considers the functional requirements of the customers, such as customer dining, gatherings, etc., and even consider installing electrical appliances, remote control, television, video and other equipment in the kitchen to meet various needs of customers. The design also pays more attention to the harmony with the overall decoration style of the space and more rational use of space.
This year's Expo, Europe is ready to exhibit a new "concept kitchen", which is an automated, intelligent kitchen series. This concept kitchen is specially designed by foreign companies to invite foreign designers to design, more expensive, and higher-end customers.
Wen Jianhe, director of the brand management department of Gold Kitchen Cabinet, said that the design change of cabinets is developing rapidly. From the past, the pursuit of aesthetics and decoration has increasingly shifted to focus on internal functions, customer experience and intelligence. This year, the Expo will focus on displaying simple styles and American-European style products, and the functions of the products will be more diversified and intelligent.
Who hindered the advancement of the design?
There are two levels of things, and there is a possibility of "illness" behind the development. While the attention and development of cabinet design has increased over the years, it has also exposed its own drawbacks and problems. These "disorders" are the stumbling blocks that hinder the development of design. Many people in the industry have recognized the problem and have resorted to "the right medicine", and hope that in the near future, "drugs will be removed from the disease", clearing the obstacles for the development of cabinet design.
Question 1: The homogenization phenomenon is serious
In the recent construction of the Expo, the problem of homogenization of brand products has become more and more serious, which has seriously hindered the development of cabinet design. Blue Valley Planning Manager Liu Jun said that Blue Valley is committed to this issue, adhere to the people-centered design, take the route of its own brand, and present the concept of kitchen life and kitchen culture in the design, in a way of life attitude Express the product. Adhere to the industry route of smart kitchens with a demanding attitude, and develop more smart kitchen products for consumers.
Zhang Songlin, the design director of Europa, said that the homogenization of design style is more reflected in SMEs, and it is more difficult for SMEs to change this situation, because it takes a lot of manpower and material costs to do cabinet design. Lack of sufficient funds, so more choices to copy and imitate the design of big brands.
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