According to a statistic, the number of Chinese people aged 0-14 is 230 million, and the market consumption has reached 4.5 trillion yuan and is still growing at a high speed. In addition to the consumption of materials such as daily necessities, children’s cultural consumption is also getting hotter. The enlargement of the cake has led to a more detailed vertical division of the children's cultural consumer market. Among them, because of the need for young children to accompany the formation of the "one belt two" "small hand holding big hand" model is sought after by the business, there are countless cultural products for low-child consumers in the market.
However, such a situation often occurs in life: when you walk into a theater or theater, you will find that your child is watching, and the adults are silently brushing their phones or even sleeping.
Indeed, the narrative structure of some children's literary and artistic works is unbalanced, the characters are flat and pale, and the stories lack new ideas. They can only attract children by the voice of the scorpion and the gimmicks that appear constantly. The “roughly madeâ€, “vulgar†and “pediatrics†become the labels of young children. Low youth has become a low level.
For example, the big-headed dolls that often appear in children's plays. The actors wore huge headgear and performed in heavy cartoon costumes, and the characters looked very gratifying. However, the actor is basically impossible to have delicate movements, and can only be dominated by bounces; no face can be seen and vivid expressions and superb performances are not seen. Some of these so-called "children's dramas" cannot be said to be artistically appealing, but they are noisy. In the closed space, emotional impact is brought about by the performance, and the little mind is touched. This is the main appeal of bringing children into the theater. If it is just for the excitement, it is better to go to the playground more directly.
Some people will say: Children are so small, where to understand the aesthetics of art, it is good to be happy.
In fact, they greatly underestimated the children's ability to appreciate. Some educators have done an experiment to let children "blindly listen to" "Two Springs Reflecting the Moon" without any background introduction. Educators have found that although children are not good at abstract language expression, they can imagine The plot and the scene express the experience, and its description is strikingly consistent with the artist's creative intentions.
"The beauty of beauty, in terms of beauty and dignity, is between the phenomenal world and the physical world, and is the Jinliang." High-quality literary and artistic works not only enable children to realize the beauty of nature, the beauty of art, the beauty of emotions, but also teach children to love life.
Beauty has planted a seed in the heart of the child, and the potential is long and dark, which makes people benefit for a lifetime. On the contrary, rough and inferior children's literary works are very likely to have a long-term negative impact on the child's aesthetic.
How to make "lower children" no longer "lower"?
The popular cartoon "Little Pig Page" is quite instructive. This animation is aimed at preschool children under the age of 5. This age group is psychologically called the “pre-operational periodâ€. During this period, the child’s concentration time is very short, combined with the lack of continuous memory and logic. Leading them to not rationally analyze and think about things.
"Little Pig Page" is only 5 minutes per episode. After a small story is told, the scene begins to change. From the picture, the animation composition uses a simple single line design. All characters, plants, buildings, and natural scenery are also represented by the iconic geometry. For example, the pig shape only highlights the arched mouth, and the parrot is a A bird with only three colored feathers, the stadium is a place with an oval runway, very recognizable. The most interesting is the story design.
It shows the daily life scenes of children under the age of 5. For example, in one episode, the younger brother George did not know the exact meaning of hide and seek because of his age. At this time, Dad will secretly help his younger brother, not only to enhance his brother's self-confidence, but also to make his sister feel more interesting when he is accompanying his younger brother. In a small, simple and warm society, children learn how to get along with Others and treat them with love. Many parents have learned how to get along with their parents and parents when they are accompanying their children.
If we summarize the revelation of "Little Pig Page", it is: children's cultural product segmentation should be based on the intellectual development, psychological characteristics and cognitive ability of the audience. Only by being scientific and meticulous can we meet the needs of children more accurately and achieve more prominent The artistic and educational effects.
Children are the future of the nation, and they need the best talents and the best works to participate in the children's enlightenment education.
At one time, we also had high-level works with low youth as the main audience. The cartoons such as "Monkey Fishing Moon", "Little Mama Looking for Mother" and "Snow Kids" firmly grasped the physiological and psychological characteristics of children and described natural common sense into one by one. Simple and warm little stories, which are presented through traditional Chinese artistic techniques such as ink painting and paper-cutting. They have Chinese aesthetic tastes, and they still show the power of classics.
It is expected that as the children's cultural market continues to mature, it will inspire more children's literary excellence.
Ningbo Yinzhou Hengxi Winbate Household Product Manufacturer , https://www.winbate.com