“sustainable” packaging helps brand marketing

At the end of October, at the West Lake, the China Packaging Innovation and Sustainable Development Forum, once hosted by the Lions Media Group, kicked off again. As one of the event sponsors, Stora Enso Packaging & Cardboard Division in China has once again collaborated with well-known brands and packaging and printing companies from all walks of life to discuss the current status and development trends of the packaging industry and share its reputation as the world's leading renewables. How material companies help brands to drive consumer demand through packaging, helping brand marketing.

“Green”, “emission reduction”, “energy saving” and “sustainable development”, these words that have just emerged in the Chinese consumer market a few years ago, have become a successful brand with the growing awareness of environmental protection among consumers. Important added value. The story of “sustainable development” throughout Stora Enso's entire value chain, and the concept of “the future world, trees will replace fossil-based materials” in the transformation of Stora Enso to Renewable Materials. To enable our packaging board solutions to support a wide range of brands to achieve a more comprehensive commitment to consumer sustainability.

At the welcome dinner of Stora Enso's Night on the 31st, Mr. Qi Yuntao, Sales Director of Distribution Management of Stora Enso Packaging and Cardboard Division in China, emphasized the continued commitment of Stora Enso through a welcome speech. Becoming the world's leading provider of renewable packaging materials solutions, and expressed the eagerness to engage in direct dialogue and cooperation with a wide range of brands.

At the brand marketing sub-forum on November 1st, Ms. Ye Hong, Brand Customer Manager of Stora Enso Packaging and Cardboard Division in China, also demonstrated Stora En by sharing company strategy, value system and advanced product portfolio. How to help packaging brands to deliver “sustainable development” to consumers, help brands achieve “green” commitment and jointly create “sustainable” successful brands.

On the last day of the forum, Stora Enso's CKBNude double-sided ox card won the "2018 Sustainable Packaging Award" for its "natural color" environmental protection concept and excellent product characteristics.

Stora Enso's CKBNude double-sided ox card won the "2018 Sustainable Packaging Award", and Feng Zhigang, sales manager of packaging paper China, was awarded the trophy and certificate.

Stora Enso's history can be traced back to more than 700 years ago, and it has been a long time since the "sustainable development" road. In today's fiercely competitive and market-changing environment, Stora Enso is like a newborn baby, with a curious heart, absorbs nutrients from many sources, and actively explores new "sustainable" ideas, with us. Brands and other partners go side by side. Let us work together to meet the challenges in a “sustainable” spirit!

Stora Enso China Communication Director, Zhang Jiewen, telephone *109

About Stora Enso

As part of the bioeconomy, Stora Enso is a leading global provider of renewable solutions for packaging, biomaterials, wood structures and paper. We believe that all products made from fossil materials can be made of wood in the future. Stora Enso has approximately 26,000 employees in more than 30 countries and had sales of 10 billion euros in 2017. Stora Enso shares are listed on the Helsinki and Stockholm stock exchanges.

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