In addition to basic packaging functions such as protecting goods, transmitting product information, and selling goods, gift box packaging can also improve product quality and added value, thereby increasing product popularity. The production process of gift box packaging is more complicated, including: the customer reaches the production intention → communicates with the customer to reach the design intention → design (structural design, decoration design) → customer determines the design plan → determines the proofing plan → proofing → customer determines the sample → order → production Review → Material Order → Printing → post- press processing → blanking → forming → 裱 stickers → packing into the warehouse → delivery → collection → customer maintenance, any problem in any of the links will lead to the re-production of the gift box packaging. Below, the author selects two of the more important processes - structural design and material selection to focus on the reference for the industry colleagues.
Structural design
In today's increasingly developed commodity economy, commodity packaging enhances the form and aesthetics of the product with its exquisite and unique appearance. therefore, Packaging design has become an important part of modern merchandise management marketing. However, most designers tend to put a lot of effort into the color and graphic patterns of the packaging when designing the packaging, ignoring another important aesthetic factor in the packaging design - structure. Structure is the skeleton of the package, a harmonious structure itself has a sense of beauty, and packaging that loses its structural meaning will lack vitality. The structure directly determines whether the packaging is strong and durable, and also relates to the manufacturing, processing technology and economic cost of the packaging, which has a great influence on the economic benefits and artistic effects of the packaging.
According to the author's work experience, in the structural design of the gift box packaging, the following issues need to be considered: 1 The grade positioning of the product mainly involves the packaging design and material selection, etc. In the same grade commodity packaging, the selected materials should be guaranteed the most. Affordable, green and environmentally friendly; 2 characteristics and accessories of the goods, mainly related to the box design and lining selection of the packaging; 3 to meet the basic requirements of packaging; 4 corresponding packaging testing to ensure that the packaging has a certain strength, enough to protect the goods ; 5 try to make the package meet the mechanized or semi-mechanized production.
In addition to the structural design of the gift box packaging, the process design of the gift box packaging must also be done, which is directly related to the production efficiency and production cost of the gift box packaging. For example, the cover of the heaven and earth cover box has three combinations: four sides are slotted, two sides are slotted and glued on both sides, and the die is cut into five pieces and assembled. In these combinations, some methods can reduce the cost of materials, and some can improve production efficiency, which requires Packaging and printing companies choose to order according to the actual conditions of their equipment and personnel.
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