The day before, the third Shenzhen International Home Furnishings Exhibition ended in three days. With the theme of “Shenzhen makes life more love designâ€, this year's International Home Jewelry Fair attracted hundreds of exhibitors and many internationally renowned designers to showcase thousands of cutting-edge products.
Hou Kepeng, executive director of the Shenzhen Furniture Industry Association, said that with the general trend of Shenzhen's transformation and upgrading, the home industry as a traditional industry also needs to undergo industrial upgrading. He said that the expansion of traditional home furnishing enterprises to the home furnishing industry located downstream of the industrial chain will be a good choice for the development of Shenzhen home furnishing enterprises.
Soft consumption is gradually becoming a trend
On Saturday, the 3rd Shenzhen International Home Furnishings Exhibition opened in Shenzhen Convention and Exhibition Center. On the opening day, the reporter visited the exhibition center. It is understood that the site not only opened a home furnishings video area, art lighting area, decorative painting area, decorative cloth area, but also opened up a fun small jewelry area, and opened a special area for hotel, villa, model house engineering custom furniture.
The reporter saw at the scene that most of the home furnishings products on display were new products launched by various home furnishing companies. There are both magical glass ornaments and oriental traditional ceramic art. There are both silk products with practical design style and heavy metal with creativity.
Many citizens admit that with the rising house prices in Shenzhen, the citizens are more willing to choose more creative soft clothes instead of hard clothing. Compared with hard-packing, soft-packed is more flexible and arbitrarily, can be better matched, maximizes space utilization, and is easy to replace and accumulate over time.
The reporter also learned that, on the other hand, with the post-80s and 90s becoming the new main body of household consumption, along with the fast-paced work life, this group has a strong demand for personalized home and comfortable home, and the soft-packing market also follows. growing up.
Compared with hardwear, soft clothes have more requirements for design and creativity. “I can tolerate that the table at home is the same as the table of others, but I can’t imagine that the murals are the same as others’.†A citizen expressed his disguise Creative view.
The reporter learned that in order to let Shenzhen home furnishing enterprises and Shenzhen citizens better understand home design, the Shenzhen International Home Furnishings Show also invited top design from 8 countries including the United Kingdom, the United States, Italy, New Zealand, France and Turkey. Talents and furniture brands, holding various types of exhibitions and forums, discussed various topics such as design, life design, and opportunities in the Chinese design industry.
Traditional enterprises need transformation
Consumer demand for home accessories continues to increase, and for home furnishing companies, it is no small shock or challenge. Many merchants admit that whether in the home hypermarket or the specialized craft city, the demand for soft clothing is increasing, which makes the sellers pay more attention to the development of the soft clothing market.
Hou Kepeng, executive chairman of the Shenzhen Furniture Industry Association, said that from the perspective of the home industry, the consumption structure is undergoing tremendous changes. "Consumption tendencies are tending to polarize, especially after the 80s and 90s, after the consumer groups have grown up, high-end and low. The demand is clearly differentiated. However, regardless of the propensity to consume, the demand for furniture quality has been constantly increasing. In the face of such demand, home furnishing companies should not slack off and need to respond."
In Hou Kepeng's view, in the face of today's consumer trends, home furnishing enterprises must also be prepared for transformation and upgrading. In the field of traditional home furnishing, it is difficult for home furnishing enterprises in Shenzhen and even the Pearl River Delta region to have more room for development. Choosing to dig deep into other fields or in the original industrial chain is the key step to maintain the competitiveness of Shenzhen home furnishing enterprises. Integration is a big trend, and many companies in Shenzhen are also pushing. When we sell furniture, can we do the whole home? Now, many upstream markets have been taken away by custom homes, and those have not yet developed customization. Home furnishing companies, do the kung fu in the downstream, grab the market for home accessories?"
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