December 6, 2011, to celebrate the collection of Y-3, SLVR and Porsche Design Sport (PDS) Adidas Fashion Center grand opening in Beijing Shimao department stores, adidas Group fashion shop shop center held a grand opening party. On the night of the event, six Chinese and foreign models showed the classic images of Y-3, SLVR and PDS Winter 2011 series.
DJ DoHits passionate live band. Well-known singer Shang Wenjie, love Dai, Jin Hai Xin, Liu Baiyan, the famous host Cao Di Fei, stylist Aven, film and television actor Wang Bi children, famous designer Zhang Chi, Yang Guanhua, Gao Yang, supermodel Zhang Zhiyuan, Wang Fei came to the scene.
Adidas Fashion Center covers an area of ​​400 square meters, is the only collection of Y-3, SLVR and PDS brand collection shop, shop a layer of 170 square meters for the Y-3 brand area, second floor 230 square meters integrated SLVR and PDS. Through the unique interior decoration shows the unique qualities of each brand. Fashion Center for the public to provide three brands 2011-12 autumn and winter series of apparel. SLVR creates a sense of chic, trendy, and elegant casual wear that is in line with 21st century life. Since 2002, Y-3 has been exploring the boundaries of fashion and sports, looking for fashion and sports may be combined. Combining the famous Japanese design masters Yohji Yamamoto and Adidas breakthrough technology, the Y-3 brand has created a new category in the field of fashion in terms of fashion, luxury, style, style, craftsmanship and avant-garde design. PDS apparel is the product line of adidas brand and luxury brand Porsche design cooperation. Since its launch in 2006, PDS has been engineered with outstanding engineering and sophisticated design using state-of-the-art technology, exclusive materials of luxury, craftsmanship details and exquisite craftsmanship. Distinctive low-key style, creating a luxury high-tech sportswear.
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