We often say that innovation is the source of development. Any product must be successful in the market. The quality of the product's internal quality is of course important. However, since the development of the market, the difference between similar products has narrowed, and even the difference has reached a very subtle level. Ordinary consumers have been difficult to distinguish. Under such circumstances, how to create a new bright spot through other innovations is the key to gaining market initiative.
The ads for soft drinks in the soft drinks market in Shanghai started in the two months before the peak season, and they have fully entered the publicity stage half a month ago. Now, from the point of view of distribution and promotion of various stores at supermarkets, convenience stores, and supermarkets, the competition for soft drinks has entered an all-round phase. When many manufacturers are developing new products, most of them are considering the market segmentation and finding out the blank points of the concept. As a result, the variety of soft drinks in the market is growing day by day. Carbonic acid beverages, fruit juice-based beverages, cola drinks, mineralized purified water, new tea beverages, sports drinks, and so on are all examples. The manufacturers are constantly racking their brains in product positioning, hoping to split a big cake in one fell swoop.
A product, whether it is a new product or a traditional product, has a good market share for promotion in the market. The traditional marketing concept is nothing more than an article on taste, quality, price, packaging, and promotional methods, but if each of the above details is Taking into account, but also tried to do it, but failed to start, what should we do? So, can it be considered and improved in depth from any of the above points? This time, we first elaborate on the packaging of this product.
The packaging has always been considered by the operators as "very important", but when they really wait for implementation, they often unconsciously embark on a traditional mindset. It is nothing more than whether the exterior appearance conforms to the product's temperament and attributes, or whether the color and layout are exquisite. There is a sense of grade; again, or the specificity of the appearance, thereby enhancing the shelf visual effect. Is there any other way to increase product selling points?
Mineral water has always been one of the favorite varieties of consumer groups. It is deeply rooted in the concept of colorless, odorless and pure. Most of the managers’ demands for them are the concept of “healthy waterâ€. No matter how pursuing it is pure, how many times it is filtered, or how many trace elements it contains, it cannot be separated from the concept of “healthy waterâ€. Afterwards, "a farmer's mountain spring" is "a bit sweet", an anti-conventional appeal, and access to the market. It can be seen that the way the above companies win is to gain recognition by instilling ideas to consumers. The "Jun Shi" pure water is taking another route. The conventional mineral water packaging is mainly packaged in 3.7 liters, 1.5 liters, 500 ml, and 350 milliliters, which means that it is suitable for general household drinking and personal carrying, and Shih's "Depremale" launched is 237 ml. Although it is much smaller, it has gained recognition from a specific consumer group - its young consumer group - for its unique portable carrying function and convenient drinking. The features of the "new new human beings" and "gone with generations" of contemporary youth are the prominence of individuality, self-expression, coolness and fashion. They are synonymous with them. "Deprecating" is a new wave of appearance and bright colors, especially the added function of waist banding. It is only natural that the “new and new humans†should have a practical and “hyun†approach. Here, the personalized product packaging once again interprets the concept of “who innovates who gets the marketâ€.
Product packaging includes the name of the product, which is the most basic, but there is also a scientific name. A good name that is close to the consumer's mentality will surely impress consumers. The name of the original soft drink is mostly direct, and most of the product's taste and texture are described. , But the series of beverages launched by Suntory company has spent a lot of time on the name, "Cool water" was originally an ordinary soft drink, but how can a "cool" character, with dynamic deduction of the power train, straight into the "new new human "There is no doubt about the personality of the mind and publicity. As a result, PDA products and mobile communication products are also so publicized, but they have lost their hearts on "new and new people" and "gone with the time". At this level, the resonance that generates opinions and personalities is the key to driving sales. It is not enough to identify the target consumer groups and it is the masters who provoke their desires.
"Gatorade" promotes functional soft drinks and is widely respected in the NBA. However, at home, NBA fans are mostly middle school students. To be exact, they have the longest time for sports. Then they should be the consumer groups that can best consume Gatorade. The fact is that Gatorade's price is higher than that of ordinary carbonated and cola beverages. Students have limited spending power. After the exercise, “I have, I can†becomes “I haven’t, I canâ€. And buy other drinks. At this time, orange juice, cola, mineral water became their natural choice. The Suntory company's "Vitamin", which is a functional drink, and Gatorade, which are required for propaganda and supplemental functions, are straightforward, but the "Vitamin" brand name, coupled with moderate prices and a fresh grapefruit flavor, soon In-depth sports family's mind. It can be seen that the concept of human consumption is a complex and subtle process of psychological negation and determination. There is no single criterion for this lever of judgment, only the criteria of priority. How to understand the consumption habits and consumption thoughts in an in-depth manner, and thus It is possible to establish the name of the product and match the color and appearance of the package to obtain the market. Suntory’s series of products in Shanghai have achieved impressive results for several years and are worthy of consideration by marketing workers and design workers.
It is not difficult to make a product's packaging beautiful, but in commercial art, the arts have to serve the business. If the market accepts the "common and popular", it does not necessarily have to be "big" to show its taste. The shopping mall display cabinet is not the exhibition hall. Showcase. Let the product speak for itself, relying on the packaging that was designed after scientific analysis and positioning, including the improvement of appearance, personalization of the product name, and the era. Do not cling to the "eternal" theorem. After all, the army of beverage consumption is a young generation. They have seized them.
The ads for soft drinks in the soft drinks market in Shanghai started in the two months before the peak season, and they have fully entered the publicity stage half a month ago. Now, from the point of view of distribution and promotion of various stores at supermarkets, convenience stores, and supermarkets, the competition for soft drinks has entered an all-round phase. When many manufacturers are developing new products, most of them are considering the market segmentation and finding out the blank points of the concept. As a result, the variety of soft drinks in the market is growing day by day. Carbonic acid beverages, fruit juice-based beverages, cola drinks, mineralized purified water, new tea beverages, sports drinks, and so on are all examples. The manufacturers are constantly racking their brains in product positioning, hoping to split a big cake in one fell swoop.
A product, whether it is a new product or a traditional product, has a good market share for promotion in the market. The traditional marketing concept is nothing more than an article on taste, quality, price, packaging, and promotional methods, but if each of the above details is Taking into account, but also tried to do it, but failed to start, what should we do? So, can it be considered and improved in depth from any of the above points? This time, we first elaborate on the packaging of this product.
The packaging has always been considered by the operators as "very important", but when they really wait for implementation, they often unconsciously embark on a traditional mindset. It is nothing more than whether the exterior appearance conforms to the product's temperament and attributes, or whether the color and layout are exquisite. There is a sense of grade; again, or the specificity of the appearance, thereby enhancing the shelf visual effect. Is there any other way to increase product selling points?
Mineral water has always been one of the favorite varieties of consumer groups. It is deeply rooted in the concept of colorless, odorless and pure. Most of the managers’ demands for them are the concept of “healthy waterâ€. No matter how pursuing it is pure, how many times it is filtered, or how many trace elements it contains, it cannot be separated from the concept of “healthy waterâ€. Afterwards, "a farmer's mountain spring" is "a bit sweet", an anti-conventional appeal, and access to the market. It can be seen that the way the above companies win is to gain recognition by instilling ideas to consumers. The "Jun Shi" pure water is taking another route. The conventional mineral water packaging is mainly packaged in 3.7 liters, 1.5 liters, 500 ml, and 350 milliliters, which means that it is suitable for general household drinking and personal carrying, and Shih's "Depremale" launched is 237 ml. Although it is much smaller, it has gained recognition from a specific consumer group - its young consumer group - for its unique portable carrying function and convenient drinking. The features of the "new new human beings" and "gone with generations" of contemporary youth are the prominence of individuality, self-expression, coolness and fashion. They are synonymous with them. "Deprecating" is a new wave of appearance and bright colors, especially the added function of waist banding. It is only natural that the “new and new humans†should have a practical and “hyun†approach. Here, the personalized product packaging once again interprets the concept of “who innovates who gets the marketâ€.
Product packaging includes the name of the product, which is the most basic, but there is also a scientific name. A good name that is close to the consumer's mentality will surely impress consumers. The name of the original soft drink is mostly direct, and most of the product's taste and texture are described. , But the series of beverages launched by Suntory company has spent a lot of time on the name, "Cool water" was originally an ordinary soft drink, but how can a "cool" character, with dynamic deduction of the power train, straight into the "new new human "There is no doubt about the personality of the mind and publicity. As a result, PDA products and mobile communication products are also so publicized, but they have lost their hearts on "new and new people" and "gone with the time". At this level, the resonance that generates opinions and personalities is the key to driving sales. It is not enough to identify the target consumer groups and it is the masters who provoke their desires.
"Gatorade" promotes functional soft drinks and is widely respected in the NBA. However, at home, NBA fans are mostly middle school students. To be exact, they have the longest time for sports. Then they should be the consumer groups that can best consume Gatorade. The fact is that Gatorade's price is higher than that of ordinary carbonated and cola beverages. Students have limited spending power. After the exercise, “I have, I can†becomes “I haven’t, I canâ€. And buy other drinks. At this time, orange juice, cola, mineral water became their natural choice. The Suntory company's "Vitamin", which is a functional drink, and Gatorade, which are required for propaganda and supplemental functions, are straightforward, but the "Vitamin" brand name, coupled with moderate prices and a fresh grapefruit flavor, soon In-depth sports family's mind. It can be seen that the concept of human consumption is a complex and subtle process of psychological negation and determination. There is no single criterion for this lever of judgment, only the criteria of priority. How to understand the consumption habits and consumption thoughts in an in-depth manner, and thus It is possible to establish the name of the product and match the color and appearance of the package to obtain the market. Suntory’s series of products in Shanghai have achieved impressive results for several years and are worthy of consideration by marketing workers and design workers.
It is not difficult to make a product's packaging beautiful, but in commercial art, the arts have to serve the business. If the market accepts the "common and popular", it does not necessarily have to be "big" to show its taste. The shopping mall display cabinet is not the exhibition hall. Showcase. Let the product speak for itself, relying on the packaging that was designed after scientific analysis and positioning, including the improvement of appearance, personalization of the product name, and the era. Do not cling to the "eternal" theorem. After all, the army of beverage consumption is a young generation. They have seized them.