On October 16-18, 2018, the 12th China Licensing Expo, the largest and most influential professional licensing trade platform in Asia sponsored by the China Toys and Baby Products Association, will open in Shanghai. . It is worth expecting that FUN Union will be able to bring the IP "Ricky Baby" and "Ricky Happy Ball" to the show for the first time. In this licensing exhibition covering all categories of authorized IP, one-stop docking of 1000+ popular classic IPs in the world, how will Ricky's series of animations stand out and show extraordinary strength?
It is reported that the Ricky Baby, a subsidiary of Ricky's series of animations, has performed well since its launch and has made great progress. In 2015, it landed on Youtube in Russia, with a cumulative broadcast of more than 3 billion times. In 2017, it landed on China's CCTV Children's Channel and was released on the mainstream video platform, traditional TV station, APP, IPTV and OTT, and quickly acquired mainstream video platforms. The number of plays exceeded 1 billion times. For the first time in China, it has reached a strategic cooperation with Jinbil Trading (Shenzhen) Co., Ltd. (hereinafter referred to as “Jinbilâ€), the official authorized mainline toy distributor of Piglet.
Kimbil is affiliated with Queenstown, an international group company with more than 60 years of history and international trade. As a leader in the baby products industry and the toy industry in Hong Kong, the company has operations in many countries around the world, and cooperates with major toy companies and top entertainment film licensees around the world. The reason why Pig Peggy is in China, gold Bill is also indispensable. Gimbil, which focuses on developing the Chinese mainland and Asian markets, is simply adding to the Ricky Baby, which has just entered the Chinese market. I believe that it will be a miracle soon.
The Ricky Baby, which will be unveiled at this year's show, is designed by a number of infant education experts and child psychologists to ensure that the cartoons of the preschool baby's growth psychology are met. It was praised by the fans as "the first cartoon that is best for the baby to watch." The animation structure is very special, in order to maximize the child's attention and understand the animation content; each set is set to 5 minutes, and is divided into two parts: "Story + Children's Songs". The knowledge points in each song are surrounded by 4Q growth password education including IQ (cognition and exploration), EQ (emotion and social), AQ (art and creativity), MQ (sports and work). The concept unfolds. The R&D team uses 3D+ real-life technology to make the picture color softer, protect the children's eyes and solve the mother's worries. It is precisely because "Ricky Baby" is safe, loving and entertaining, so it is very popular among children and parents. It is worth mentioning that in addition to the Ricky series of animations, there are a large number of peripheral products in this exhibition, which is enough for everyone to have a more comprehensive understanding of Ricky Baby.
With the continuous advancement of branding operation, "Ricky Baby" will continue to expand in the areas of content products, physical peripherals, cultural entertainment, cross-border cooperation and other fields. Today, Ricky Baby has worked closely with broadcasters including Discovery Network, ITV, Hop! Media Group and PCCW to distribute cartoons worldwide. In 2017, he was awarded the TOP 10 of the best popular cartoon of the LULI Children's Day in Israel. Twelve multilingual versions including Russian, Mandarin, Cantonese, English, Spanish, Arabic and Korean have been produced to date, and the third quarter will also be available in the international market in the first quarter of 2019. With the addition of more quality partners at the show, we will surely bring more surprises to the fans in China.
As one of the fastest growing countries in the world, China has an extremely large children's market. According to the data, there are nearly 300 million children aged 0-14 in China. Under the “second child policyâ€, the average annual population is still around 100-200 million. It can be seen that the low-infant brand Ricky Baby in the Enlightenment Short Film Ricky series developed for preschool (2-4 years old) children has great advantages in the Chinese market. FUN Union's 2018 CLE China Authorized Exhibition will inevitably further expand the influence of Ricky's series of animations, and achieve long-term win-win cooperation with more quality partners to bring the best content and products to high-end users' families. Leap forward to the construction of the entire industry.
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