In recent years, with the upgrade of online live broadcast technology and the transformation of parent education concepts, the online children ’s English education industry has developed rapidly, growing at a 30% -50% month-on-month rate over the past 5 years. It is expected that the market size will exceed 5 billion in 2019.
However, while a large number of online children's English education brands are emerging, there is also the problem of brand homogeneity. At the teaching mode level, there are mainly one-to-one and one-to-many modes; at the level of teacher selection, foreign teachers in Europe and the United States or the Philippines are the main; at the level of teaching methods, "immersive teaching" is the main mode. The quality of various online children's English education brands varies, and some brands that lack differentiation are gradually eliminated by the market.
In the impetuous online education market, the peer online learning brand-Randy Kids English has always insisted on returning to the essence of education, concentrating on education concepts, teaching methods, education products, etc., and finally formed a differentiated advantage, winning parents and students support.
At the educational level, Randy Kids English introduces the internationally leading concept of "peer learning" and uses the power of peers to stimulate children's learning potential. In order to further deepen the application of the concept of peer learning in teaching, Randy hired Professor Eric Marshall of Harvard University, who had won the "Nobel Prize" in education, as the global chief R & D consultant.
According to the in-depth research and development of peer learning theory, Randy teaches in the form of online 1-on-2 2-3 peer lessons. Teachers guide and organize students to carry out rich classroom activities, including peer competition, peer feedback, peer cooperation, peer guidance, peer Demonstration and other teaching methods for learning. Practice has proved that the online companion class teaching mode can not only improve the learning effect, but also cultivate students' expressive ability, leadership ability, teamwork ability, etc., so that the children's future academic and professional development will benefit endlessly.
At the level of teaching products, Randy Children's English combines the concept of peer learning and the psychological development characteristics of Chinese children. It launches situational, interactive, and game-mechanized curriculum products, and customizes dynamic classroom scenarios based on target knowledge points to maximize children's achievements. Sense and freshness, combined with rich and varied forms of interaction, combined with multi-dimensional and multi-level incentive mechanisms, enhance children's sense of competition and cooperation, fundamentally stimulate children's enthusiasm for learning, and make children become true active learners .
Although the development prospects of the online education market are still broad, opportunities and challenges co-exist. Only by creating differentiated advantages and providing quality education can we finally gain a foothold and win the support of consumers, thereby occupying the market advantage.
(Original title: Online English education is becoming homogenous, and Randy's English for children is creating differences)
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