Is using a very individual bottle design to make milk a favorite for consumers? Both Schroeder Dairy and Maplewood believe it has this capability. Dairy products enable consumers to remember the product's trademark through new packaging. The new packaging not only conforms to the rules of traditional milk packaging in appearance but also in structure: it has unique and interesting graphic information and a rich trademark strategy.
Because many consumers recognize the product through external packaging rather than trademarks, Schroeder Milk decided to redefine the outer packaging of the bottle, removing the degree of decreaming in the milk jug, one percentage point, two percentage points, until the entire product. . Finally, it achieved remarkable and unique results.
The existing 1-gallon and half-gallon milk jugs are designed with opaque, white, high-density vinyl handles. The sleek, curvaceous new quarts and pints are also made from opaque, white, high-density vinyl. The design of the plane graphic is very characteristic, and the special color effect is exhibited by the irregular color transformation and the bright white background.
The cap of the product is an innovative design by Ask Design Company Kathy Soranno. His works have only one or two words or have two lines of entertainment information on the side of the main label, such as "for dreamers and optimists" and " Give consumers two sentences that have properties that attract consumers' attention. At the top of the label, print Schroeder's brand name in a gray font.
Glossy composite paper labels are attached to the front and rear of handle HDPE gallons and half-gallon milk jugs. Labels are printed flexographically. Curved pint and quart bottles are covered with a 2-mil PVC shrink-wrap label printed by Impaxx using a Gilbreth four- or six-color gravure press. The wringable cap matches the color of the top of the bottle body.
Vendors love the new packaging, said Jill Schroeder’s trademark manager. “We propose an extended, modern design philosophy, and the packaging of our products reflects this innovation, so that milk products break through the existing Packaging style, more personality, newer.†This kind of packaging is suitable for milk sold in urban areas, storerooms, cooperatives and supermarkets.
Because many consumers recognize the product through external packaging rather than trademarks, Schroeder Milk decided to redefine the outer packaging of the bottle, removing the degree of decreaming in the milk jug, one percentage point, two percentage points, until the entire product. . Finally, it achieved remarkable and unique results.
The existing 1-gallon and half-gallon milk jugs are designed with opaque, white, high-density vinyl handles. The sleek, curvaceous new quarts and pints are also made from opaque, white, high-density vinyl. The design of the plane graphic is very characteristic, and the special color effect is exhibited by the irregular color transformation and the bright white background.
The cap of the product is an innovative design by Ask Design Company Kathy Soranno. His works have only one or two words or have two lines of entertainment information on the side of the main label, such as "for dreamers and optimists" and " Give consumers two sentences that have properties that attract consumers' attention. At the top of the label, print Schroeder's brand name in a gray font.
Glossy composite paper labels are attached to the front and rear of handle HDPE gallons and half-gallon milk jugs. Labels are printed flexographically. Curved pint and quart bottles are covered with a 2-mil PVC shrink-wrap label printed by Impaxx using a Gilbreth four- or six-color gravure press. The wringable cap matches the color of the top of the bottle body.
Vendors love the new packaging, said Jill Schroeder’s trademark manager. “We propose an extended, modern design philosophy, and the packaging of our products reflects this innovation, so that milk products break through the existing Packaging style, more personality, newer.†This kind of packaging is suitable for milk sold in urban areas, storerooms, cooperatives and supermarkets.
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