Packaging design overview and classification

Second, the classification of packaging design

There are various kinds of products, various forms, and a wide variety of different functions and appearances. The so-called content decision format, packaging is no exception. Therefore, in order to distinguish the convenience of products and design, we classify packaging as follows:

2.1 According to the product content:

Daily necessities, foods, alcohol and tobacco, cosmetics, pharmaceuticals, sports, crafts, chemicals, hardware appliances, textiles, children's toys, native products, etc.

2.2 According to packaging materials:

Different products, in consideration of its transportation process and display effect, use materials differently. Such as paper packaging, metal packaging, glass packaging, wood packaging, ceramic packaging, plastic packaging, cotton and linen packaging, cloth packaging and so on.

2.3 by product nature

2.3.1 Sales Package

Sales packaging, also known as commercial packaging, can be divided into domestic packaging, export packaging, gift packaging, economic packaging. Sales packaging is directly oriented to consumption. Therefore, when designing, there must be an accurate orientation (about the positioning of packaging design, described in detail later) in line with the object of the appeal of the goods, to be concise and generous, convenient and practical, but also able to reflect Commerciality.

2.3.2 storage and transportation packaging

Storage and transportation packaging is also a packaging for the purpose of storing or transporting goods. It mainly circulates between manufacturers and distributors and stores, facilitating the handling and counting of products. When designing, it is not important, as long as you indicate the number of products, delivery and arrival date, time and place, and so on.

2.3.3 Military supplies packaging

The packaging of munitions can also be said to be special product packaging. Since it is rarely encountered at design time, it is not described here in detail nor is it the focus of this book.

2.4 The shape of the packaging:

2.4.1 Packing

A package is also called an inner package or a small package. It is the most intimate contact with the product. It is the first layer of protection for the product to market. The packaging is usually displayed on the shelves of a shopping mall or supermarket, and finally the products are bought together with the consumers. Therefore, when we design, we must also embody merchandise to attract consumers.

Packed in 2.4.2

The middle packaging is mainly for the purpose of enhancing the protection of the goods and facilitating the counting and assembling or packaging of the goods. For example, a box of beer is 6 bottles, a bundle is 10 bottles, a cigarette is 10 packets and so on.
2.4.3 Large packaging Large packaging is also called outer packaging and transportation packaging. Because of its main role is to increase the safety of goods in transit, and it is easy to handle and count. The design of a large package is relatively simple and relatively simple. When designing, it usually indicates the product's model, size, size, color, quantity, and date of manufacture. In addition to this visual symbol, such as careful light, moisture, fire, stacking limit, toxic and so on.