At 9 o'clock on the morning of June 30th, 2017 Asian Outdoor Expo [Outdoor and Camping Theme Day] High Energy Salon hits on time. Bringing together the outdoor and camping industry from all over the country, the whole travel club resources bring the most! Most professional! The most effective camp construction measures!
Yesterday, Bao dropped your phone.
Today I don't think I lose!
Asian Exhibition "Exotic"
Jump out of the red normal, pay attention to the pain points in the industry, reveal the truth about the industry
The first to appear was the camping of the open camp of the Chinese camp industry, the World Saying Fair, the exclusive exhibition of the original campground industry, from the “relationship between the camp and the third partyâ€, “customization or standardization of camp contentâ€, “ The operation direction of the camp starts from three points. Invites Sunlight Group CEO/ Sabertooth Outdoor CEO Tang Zhao, Beijing Orion Outdoor Products Co., Ltd. Founder Wang Wanyu (Zhao Zhao) as the moderator, Beijing Sanfu Outdoor Sports Management Company General Manager Zhang Chaohui, Outdoor Li Peng, co-founder of the manager, Li Jian, chief operating officer of different car towns, Wang Qibo, general manager/co-founder of Nanjing Qicheng Education, Zhang Qi, founder of Changzhou Himalayas, and Shi Kaiyu, marketing manager of Hangzhou Black Deer Outdoor Products Co., Ltd., conducted on-site speculation.
In the "Party relations with third parties" part, the guests' overwhelming views of the locality of the camp and the confusion of the third party resulted in an overwhelming victory of the "self-built camp" concept after several rounds of fierce collisions. Excellent camps should be able to identify themselves in the early stages of planning and construction, and seek professional third-party agencies to plan appropriate outdoor activities according to their own circumstances. As far as the current Chinese market is concerned, the camp is not a short-term return industry. The guests said: Regardless of whether it is “you build†or “we build,†in the initial construction of the camp, it is hoped that more outdoor activities will be involved. Rich camp.
The issue of "customized or duplicated camp content" also caused heated discussions among the guests. Finally, it is concluded that there are no objections to the standardization of SOPs such as operational processes, management methods, and service phases, but the specific content should be built according to different models.
The last question, "The development direction of the camp should be based on professional camp sports or leisure and vacations," makes the on-site atmosphere culminate. The guests from the definition of the camp to break the point, said the camp should also be able to face the popular experience of consumption, but also should have a professional outdoor project content. We must let the camps recognize the value of the outdoors and use some professional projects to attract tourists to camps to achieve a win-win situation between the camp and the outdoors. what? Did you say that the three-hour coffee debate did not hear enough?
Don't worry, there is a further extended five-hour discussion storm!
Outdoor x Camping Forum
"Three-party match", "round table meeting", "performance PK"
Former background: 30 years of outdoor industry development
Enter the adjustment period and seek a new development path;
The camp industry started 10 years ago.
The policy is favorable and rapid growth has brought many problems at the same time.
In this context, ASIA is the largest platform in China that covers the entire industry's resources and actively undertakes the tripartite communication of camping sites, outdoor equipment camping products, and camp education and outdoor activities. During the 2017 Asia Outdoor Exhibition, Focusing on the central topic of "new discussion on the development of new outdoor ideas in the context of camping," we invite business professionals such as local, outdoor equipment brands, and outdoor event organizers to conduct business modeling and in-depth discussions, hoping to eliminate camps and outdoor activities. Divides and seeks for better development. Wang Wanyu, the founder of Beijing Orion Outdoor Products Co., Ltd. (sizhao) served as the host of the event and Li Yangjun, Asia Outdoor Exhibition Project Manager, acted as the ombudsman.
As the most effective forum for discussion, at the beginning of the event, the camp local and outdoor equipment manufacturers separately introduced themselves and expressed their needs. Camp Place: Co-Woo Group Founder Wang Qi Aweibaba (Xiamen) RV Coaching & Camping Co., Ltd. Chairman Song Huadeng Camp General Manager Xu Bin Lu Yuna US Camp Investment Management Co., Ltd. CEO Guo Yuming Beijing Guo'ao Zhongjian Sports Development Co., Ltd. Director of Operations Zuo Yi Zunyi General Manager of Transportation Tourism Industry Development and Investment (Group) Co., Ltd. Wang Zuqian General Manager of Yongding River Bicycle Sports Park Yan Hui Outdoor Equipment Manufacturer: Hanneng Thin Film Power Generation Group E-Commerce Division Chief Executive Gao Lin Shan Lux Chief Designer/CEO Mao Huanjun Taiwan Formosa Outdoor CEO Lian Jianping Marketing Manager, Hangzhou Black Deer Outdoor Products Co., Ltd. Shi Kaiyu, General Manager of Ningbo Kaipuole Outdoor Technology Co., Ltd. Guo Haitao, General Manager of Party, Domestic Business Department, Wang Wenkun, Deputy Director, Kunshan Yaohe Sporting Goods Co., Ltd. Chairman of Quan Tai Shing (Changzhou) Vehicle Technology Co., Ltd. Lin Yusen Outdoor Activities and Outdoor Education Group: General Manager/Co-Founder of Nanjing Qi Orange Education/Founder of Outdoor Education of Orange Changhui ICF Camp Director/Chinese Trainer Wang Qibo Nanjing Institute of Physical Education Lecturer Wu Donghua Chengdu Sheshan Outdoor Insurance Co., Ltd. / General Manager of Western Mountain Outdoor Base in China Deng Lin (Zi Diyi Yi) Founder/President of Xi Tuo Amusement Equipment Co., Ltd. Fan Yuandong Founder/Chairman of Shanghai Zhumei Cultural Communication Co., Ltd. Lai Yudan Desheng (Changzhou) Vehicles Lin Yusen, the chairman of Technology Co., Ltd., introduced himself and, according to the description of outdoor equipment manufacturers, “how their products will help the camp to realize profitabilityâ€, the local camp will vote on the spot to decide whether it wants to buy. This is definitely the simplest and rough "investment" scene that Xiaobian has ever seen! You sing, "camp education" also come in.
In the second part of the forum, "How to Join the Camping and Outdoor Camping in Camp Education" section, Wang Qibo and Lai Yudan started discussions on whether outdoor camps and facilities are necessary for camp education. Wang Qibo believes that service facilities are very important and essential for traditional camp education. Lai Yudan said: Outdoor is a kind of scene, and the scene is the classroom. It is not necessary to rely on specific facilities to realize camp education. Other guests also expressed their opinions on the actual situation in their own fields. Camp representative Wang Qi believes that outdoor camping facilities and camping education must be combined, and the camp industry must have a cross-border basis for sustainable development. Xiao Bian thinks that: Wu Donghua's point of view can be used as a summary: It should be based on the needs of users and customers as well as the facilities of the venue to dialectically view the issues. It is possible to develop purely natural camping courses, as well as to develop courses with facilities, and experience stickiness. Camping education is the most important for the camp.
In the discussion of “How Does Product Combine with Camp Education?†Wang Qibo stated that “anything can be a vehicle and tool for educationâ€. Products can become content for camp education, and camp education content needs equipment to support. The ultimate goal of the camp education curriculum is to cultivate living habits and cultivate future consumer groups. The combination of product and camp education is not to write a perfect product specification, but to always study the product and make the ultimate product. The camp as a guide will eventually divert consumers to products.
For the “how to use the camp education curriculum to increase the stickiness of the camp customers?â€, the guests suggested that the young people's curriculum is deferred from the young person's own to the family, and the stickiness represents the heart. Education in camps needs to start from the perspective of the children's inspections, so that children can become interested and receive approval from the heart. Therefore, the well-designed camp education curriculum is the key to achieving the market. However, the problem of teacher education in camp education is now in a state of general lack in the country and there is an urgent need to increase attention. In the second half of the forum, Yong Hui, General Manager of Yongding River Cycling Park, and Lin Quan, Deputy General Manager of Kunshan Yaohe Sporting Goods Co., Ltd., respectively, brought “case studies on the contents of outdoor camps and the profit index of campsâ€, eight camps. Practicing on-site performance PK and business ideas challenge, sharing the camp management ideas with the audience. Where does the point of view collide?
Hot hot business match!
High-quality outdoor camps such as wormhole camps, transit camp camps, and donkey camps visit the 2017 Asia Outdoor Fair - Business Matching "Outdoor Travel Special", with outdoor equipment manufacturers, camping outdoor activities, outdoor clubs, self-drive clubs, camp education Institutions, outdoor event companies, and OTA travel platform one-on-one matchmaking exchanges, reaching an agreement to sign! If this is not the most profitable win-win situation, what good expectations are there? Outdoor X camping last,
Xiao Bian wants the user’s outer circle thinker, Ai Lu Ke Guo Haitao’s speech, to end the report of today’s outdoor camping theme day event.
"As long as the camp is developed, the equipment will definitely develop and the outdoor industry will be able to prosper."
Let us always maintain a positive attitude towards the camp.
Meet the outdoors tomorrow!
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