At present, this shoe has already hit 3000 US dollars on ebay.
The HyperAdapt 1.0, the first automatic shoelace running shoe that Nike has released recently, is a breakthrough in sports technology. This shoe is very clever, equipped with a charger, LED light fixture on the sole, after wearing this shoe, the sensor will automatically tie the shoelaces, so that the shoe fits the shape of the wearer's footsteps, charging a general wearable Two weeks. The smart features of this shoe are also very simple to use. As a first generation product, Nike fully realized their original commitment.
However, this high-tech sneaker is definitely not inferior to the price, and the price of the shoes is as high as 720 US dollars. However, there are currently 3000 US dollars on ebay.
Although this shoe is not a time-limited series, its sales and promotion process is slowly proceeding and is currently only available in several specific stores in the United States. Customers who want to try on or buy need to make an appointment in advance, and if they can't pick up the good time, they will probably encounter a shortage of inventory.
Nike said they saw the market "very strong reaction" to this shoe.
According to Matt Powell, an NPD sports retail analyst, although HyperAdapt 1.0 is not the new Jordan series or limited time launch series, its high price and limited supply target customers are clear: Nike shoes collectors. And Powell believes that shoes will sell well.
Flight Club, New York’s largest shoe store, also noticed that customers’ demand for this shoe has been high. Flight Club spokesperson Steven Luna said:
Nike HyperAdapt 1.0s has been very scarce in our stores since its release. As the first sneaker that can automatically tie shoes, this shoe is undoubtedly sought after by shoe lovers and technology enthusiasts.
The Flight Club's pricing system, which combines pricing history, social media popularity, and sales patterns, found that the value of this shoe in the hands of dealers reached $4,000 for different sales.
John McPheters, the founder of New York City's other big sporting goods store, also said that the market's demand for this shoe and its curiosity about the smart features of the shoes have made their store look like a cloud.
McPheters thinks that the technical elements and scarcity in HyperAdapt 1.0 are the main factors that affect the customers, and these two points far exceed the sports attributes of the shoes themselves.
The goal of this kind of smart shoes is to make the shoes constantly tighten and loosen based on the wearer's movement, realizing the self-adaptive function through technological progress. The technology used in shoes originates from the assumption that the American action sci-fi film Back to the Future II is concerned with automatic tying shoelaces. This is in contrast to Nike's usual practice of "bringing better training or sports to athletes." "The concept is slightly biased.
HyperAdapt 1.0s is currently available only at the Nike SoHo flagship store in New York City and at 45 Grand NIKE+ ClubHouse, but starting on December 20th, trial services will be available in Los Angeles and the Chicago area. In addition to the existing black models, the grey models will also be on the same day. roll out.
McPheters pointed out that if HyperAdapt 1.0's sales scope is expanded, its price may decrease. Even so, HyperAdapt 1.0 will always be the first automatic shoelace sneaker on the market.
In addition, this shoe has a wider impact on the development of the Nike brand. Nike CEO Mark Parker, through CNBC earlier this year, said that the potential for automatic lace-up sports shoes in the mainstream market attractiveness, usage, and pricing is the same as that of self-driving cars.
Reproduced from: 36æ°ª
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