McDonald's will launch bottled organic milk This is McDonald's we know it?

[Chinese Packaging Network News] McDonald's recently can be described as a continuous movement, not only began to sell bottled coffee, but also began to sell bottled organic milk ... This is what we know McDonald's?

UK McDonald's launches bottled organic milk

Last month, Arla announced the expansion of its partnership with McDonald's to launch a new co-branded Happy Meal bottled organic milk at McDonald's in the UK.

This product uses 250ml bottle, black label with McDonald's iconic gold arches and Arla's Logo, stylish design atmosphere. Foodaily learned that this organic milk will be sold in more than 1,270 McDonald's restaurants in the UK and is expected to attract more than 5.5 million customers each year.

Arla and McDonald's have been working together for 30 years. Since 2007, Arla has been providing McDonald's organic milk as a component of tea, coffee and other products.

This cooperation means that Arla will provide more than 30 million liters of organic milk to McDonald's restaurants in the UK each year. It also shows Arla's repositioning of its organic milk products, actively expanding consumption occasions, aiming at catering consumption hours, and entering the chain restaurant brands organically. Milk will fight for a bigger consumer group.

Jonathan Dixon, Arla's vice president of catering business, said, "In recent months, Arla has been carrying out a series of initiatives designed to make it easier for consumers to get access to organic milk. With the deepening of the relationship with McDonald's, we believe that in the country The launch of bottled organic milk at McDonald's Restaurant is a great way to expand the range of Arla products."

In addition, in agriculture, McDonald's and Arla have also cooperated to improve animal welfare, sustainable development and the resilience of farmers. In 2017, McDonald's received praise from the world’s agricultural charity organizations and commended Arla’s commitment to the welfare standards for organic milk supply. Arla has also been actively working to improve McDonald's and Arla farmers' connections to meet dairy cow health and welfare standards.

Pete Garbutt, the Agriculture Manager of McDonald's UK, said: “Our cooperation with Arla has made some outstanding achievements in animal welfare and sustainable development. We are very happy to see our work recognized in the world of agriculture. I look forward to continuing my efforts. Further improve the sustainability of our dairy products supply."

In addition to organic milk, McDonald's will launch bottled coffee next year

In addition to selling organic milk in the United Kingdom, McDonald’s recently announced cooperation with Coca-Cola to launch the bottled version of McCafé Frappé in the United States in early 2018. There are three flavors: caramel, vanilla and mocha.

As early as 1994, Starbucks and PepsiCo established a joint venture company, the North American Coffee Partnership. In 1996 they began selling bottled cappuccinos. According to beverage industry media Beverage Digest, Starbucks is occupying the American bottled coffee market, and their market share is 80% and 89%, respectively, in terms of volume and sales.

Today, the bottled coffee market is growing rapidly. According to a report from the market research organization Packaged Facts, in 2015, US retail bottled coffee sales reached US$13.6 billion, a year-on-year increase of 10%, and this figure is expected to rise to US$18 billion by 2020.

There are more and more companies that make bottled coffee. In January this year, Dunn Dole, who also worked with Coca-Cola, began selling bottled coffee. At the investor conference in the second quarter of this year, David L. Hoffmann, president of the US and Canadian markets, said that the market share of Dunn's bottled coffee has reached double digits. In addition, Gold Peak, owned by Coca-Cola, has also launched bottled coffee this year.

It's no surprise that McDonald's is constantly increasing the presence of McCafferty to sell bottled coffee. Since last year, McDonald's has been trying to improve the wheat coffee business. Measures include the launch of pumpkin-flavored lattes and the upgrading of coffee machines at 11,000 McCafferty stores. Before McDonald's sold bottled coffee, they could already see their coffee beans and capsule coffee in the US supermarket.

In addition, the $2 McCafe Beverage Promotion that began this year has already had an effect. It has brought traffic to McDonald's along with a $1 soft drink promotion. In two months, McDonald's market share has increased by 5%.

Pushing bottled coffee is obviously one of the ways to grab market share. McDonald's did not specify the reason for making bottled coffee, but their consideration may be the same as Dunn Dole. In announcing the launch of bottled coffee, Dunne Dole CEO Nigel Travis once said: “This will prevent our customers from going to competitors. There is a lot of evidence that those who buy bottled coffee will come back and try it in the store. Product - original product."

However, McDonald's has not disclosed the specific pricing of their bottled coffee.

In addition to making bottled coffee, McDonald's also announced other changes in McCafe. McCafe launches three new kinds of Italian coffee. The logo will be changed in the future. The product packaging will change with the seasons. The store will be upgraded in 2018 and become "modern and modern." Chris Kempczinski, president of McDonald's American Markets, stated that "This is just the beginning of our commitment to McCafe."