Martha Department Store launches new laser printing technology to replace fruit paper labels

Marks & Spencer (M & S) has launched a new laser printing method to mark avocado, hoping to reduce paper waste.

The British retailer said that the switch from using paper adhesive labels to laser printing would save 10 tons of labels & backing paper and 5 tons of adhesive per year.

The laser printing will print the M & S logo, the best date of consumption, the country of origin and the cash register code on the outer layer of the avocado.

M & S claims that strong light hitting the outer skin of the fruit will only cause the outermost peel to fall off and fade, which is not destructive to the fruit and the operation can be very precise.

Charlotte Curtis, an expert in fruit technology at M & S, said, "A few years ago, when we first saw this technology in Sweden, I knew we would definitely use it. We have been paying attention to this technology, and we are very happy Realize its application on avocado. Sustainability is the core of our business, and laser labeling is a wonderful way for us to reduce packaging waste and energy usage. "

After the avocado is harvested in its place of origin, it is graded according to its source and then shipped to the UK. After arriving, the ripe avocado is placed in a tray and sent to the conveyor belt, and then the information is marked by the laser machine.

M & S tried a similar labeling method on citrus fruits a few years ago, but used a different technique, but due to the deterioration of the peel quality caused by it, it finally stopped using it.

Curtis said, "In view of the success of all the practices on avocado, we can promote this laser labeling technology to a variety of other fruits and vegetables. We will have the opportunity to reduce the product packaging exponentially. Waste, this is very exciting. "

In recent years, avocado sales in the UK have risen. Last year M & S avocado sales were 12 million pounds, a year-on-year increase of 29%.

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