With the advent of the "Double Eleven", there are more and more topics about the "Double Eleven" e-commerce and home. A few days ago, a report titled "The 19th Home Furnishings Co., Ltd. announced that the boycott of Tmall" was overwhelming on the Internet. The home of the "Double Eleven" store and the e-commerce taste of the Tmall O2O model The heavier it is.
The storm originated from the O2O program of Tmall's “Double 11†promotion. The so-called O2O is a new sales model from online to offline, that is, consumers experience and select products online, and then return online to pay, and then offline, responsible for delivery, installation, debugging and so on. In other words, according to Tmall's idea, furniture consumers go to the store to pick good products, and then go back online to find the same model products to place an order payment, and finally the store becomes a free experience field. According to the latest report of "Beijing Youth", because of the boycott of physical stores in the home store, Tmall, which can't stand the pressure, has sent emails to the merchants to stop the relevant provisions of O2O. Because of the raging home store that boycotted the Tmall incident, 365 Real Estate Home Network interviewed Sun Jun, deputy general manager of Wuxi Store, the unexpected home of the upcoming “Double Eleven†e-commerce event. At present, the Wuxi store of the actual home has not yet opened, and there is no relevant marketing plan for the double eleven, but the home of the company is very concerned about the consumption situation of the “Double Eleven†online. The future marketing activities are not excluded.
The "war" between the "Double Eleven" home store and Tmall is temporarily coming to an end. However, on the one hand, the temperature of this "war" is still on the other side, as the leader of China's 3C (home appliances, computers, communications) home appliance chain retail enterprises, Suning Appliance during this year from November 8 to November 11 Concentrate on its own advantages, integrate resources, use Suning Tesco on the line and Suning Appliance under the line to carry out online and offline simultaneous promotion, and greatly seize the “Double Eleven†market.
Suning Tesco is a new generation B2C online shopping platform of Suning Yunshang Group Co., Ltd. Since 1999, Suning Appliance has started e-commerce research for 10 years, and has visited sites such as 8848 and Sina.com. Undertook the first electrical appliance store of Sina.com, try the portal online shopping and grafting, and set up the B2C department in 2005 to start its own e-commerce trial. It has covered traditional home appliances, 3C appliances, and daily necessities. By 2020, Suning Tesco plans to achieve a sales scale of 300 billion yuan and become one of the leading B2C platforms in China.
Then why did Suning choose to be so controversial at this moment when at home stores such as Red Star Macalline and Real Home, or in physical stores, to fight for the free experience of online stores? What about it? Wu Bofan, a reporter from China Economic News, told Suning’s online and offline synchronization that in his news, Suning’s implementation of online (Suning Tesco) and offline (physical stores) attracted a lot of questions. The criticism of the left hand, the right hand, the self-demolition, and the effort to move the money in the left pocket to the right pocket are endless. Even those who have sympathy and understanding of Suning are puzzled by Suning’s almost self-harming business practices.
The development of e-commerce is booming, and discussions about whether e-commerce will replace physical retailing are beginning to be more and more motivating. Sun Weimin, vice chairman of Suning, said: E-commerce and physical retailing are definitely not substitutes. The Internet is very permeable, and it can penetrate all walks of life, including retail. The retail industry is divided into many types of merchandise retail, and some retails are very suitable for doing on the Internet, such as pure information consumer goods, newspapers, movies and other cultural products. But some products still require physical retail to achieve their sale. Therefore, Suning’s current online and offline sales are in a sense to be Suning’s determination and courage to subvert industry customs and industry assumptions.
Indeed, before buying anything today, you can shop around with a little mouse click, you can shop around, the price is three times, the era of the price difference with information is not going to recur. The Internet is closely related to people's lives. No individual or business can ignore the importance of the Internet and the e-commerce that it generates in our lives for any reason. Therefore, more and more companies are looking at the e-commerce cake, hoping to eat and eat in emerging markets.
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