Imported furniture sets a deep "global unified price" is just to talk about?

In the imported furniture market, there is such a paragraph: consumers can always encounter the “only one left” sample, and this product can give a big discount on the original basis. “There may be no similar introduction in China. The sales rhetoric of “products” and “the store will not give such a big discount” is full of sincerity, and more and more smart consumers have already known that the routine is gone.

Indeed, similar to some supermarket special products, in the imported furniture market, the price is raised first, and then the “great discount” is given, which is a way of selling goods that many merchants are good at using. For a long time, this has also caused consumers to often show their scorn when they encounter the word "price reduction." Distrust is actually the psychology of many consumers for the downgrade of imported furniture and other commodities. On the other hand, there are also consumers who do not believe that there is a problem in product quality once the price reduction occurs.

"Global parity price" is often said to be very unlikely

In the imported furniture market, we can often hear such news: “clear price”, “global price”, etc. For some consumers, such a label seems to be enough to surprise people. It’s like buying a luxury item at the same price as the country of origin. Of course, it is easy to say, can imported furniture really do?

In fact, prices in all cities around the world cannot be unified because the costs of transportation, packaging, operations, etc. cannot be unified.

Obviously, the ability to “unify global prices” is one of the routines for importing furniture brand marketing. Compared with many imported goods, furniture involving multiple cost elements, and want to be consistent with the price of the country of origin, the possibility of realization is not high. However, it should not be overlooked that if the price can be unified within the national business scope, it will be greatly reduced. The price of the same product will generate different figures. In the storefronts of different regions, the price of the same brand will be far from the same. .

Price is not the measure of quality, but the value of the product is the core of the product.

Obviously, if the price of imported furniture is actually adjusted, it is undoubtedly the gospel of consumers. Inevitably, the “trust” that has been lacking in the domestic market has often made consumers feel a bit stunned. In fact, whether the price cut is good or bad, if consumers can ask a few more questions and think more, they can understand the answer.

Of course, compared with the time when imported furniture first entered the Chinese market, today's consumer market has matured much more than that at that time. Consumers' eyes are more open, and they gradually look at the imported furniture that comes from around the world. They are more willing to put quality and design. The first one, not just looking at the price tag to judge whether it is good or bad.

Pushing a good design to an "affordable" life is not only closely related to the brand itself, but also to its agents in the domestic market. It is appropriate to operate different brands in a proper way. The test of the professionalism and market sensitivity of the business is also responsible for the performance of domestic consumers. If the right products enter the people's lives in an appropriate way, it is possible to go further.

If there are more and more international furniture brands, and gradually return to the rational track, and willing to share good design with more people, then both the brand and the agent for the consumer, or the consumer for the brand and For agents, it will be a good time to increase mutual understanding and trust.