In today's increasingly competitive domestic small offset printing press market and facing the impact of digital printing presses, it is worth paying attention to how to view the future development trend of small offset printing presses.
1. The market demand for small offset presses in China in recent years
In the past five years, the market demand for small offset printing presses in China has increased every year, with an annual growth rate of about 15%: especially in 2002, due to policy-driven promotion, the growth rate reached its highest peak in years. It is roughly estimated that the national sales of small offset presses in 2002 were about 8,000 to 9,000 units. Although the total amount has increased, from the perspective of market segmentation, there are imbalances in different levels of the market. Mid- and high-end customers, represented by bill printing and party and government organs, were slow to grow, and even experienced negative growth; while low-end customers represented by individual small printing plants grew rapidly. From the user's point of view, the demand for small offset presses for office printing has decreased, while the demand for small offset presses for small commercial printing has grown rapidly.
2. The development trend of small offset printing technology at home and abroad in recent years
From a foreign point of view, the development direction of small offset printing presses has two obvious characteristics:
One is multi-color and intelligent, highlighting the word "fast". Foreign printing equipment manufacturers have completed the transition from single-color machines to multi-color machines, and small single-color offset presses have been eliminated. The few small offset printing machine manufacturers that remain are actively improving the R & D and manufacturing level of multi-color machines, highlighting the requirements for intelligence. For example, new models with functions such as fast plate-loading, plate-adjusting, automatic plate-mounting, remote-control ink adjustment, centralized ink supply, automatic ink color balance, and double-sided printing have been continuously introduced, greatly improving the use efficiency of small offset printing machines.
The second is digitization. That is to add the digital function to the traditional offset printing method. A prominent performance is the direct plate-making on the machine, such as Heidelberg D146 in previous years, Japan Screen and Hamada ’s Truepress544, Liangming 3404DI and other models, as well as the latest Genius52 launched by German KBA company at the IPEX exhibition in Birmingham, UK last year. All models highlight this feature. To be sure, through the transformation of the CTP digital process, the life cycle of the small offset press has been extended. In addition, the introduction and successful implementation of the concept of Internet remote control and data interface have pushed the development of small offset presses toward digitalization.
3. How to treat the role and status of small offset printing presses in the future rapid printing industry
This issue should be viewed from two aspects. In the next five years, first of all, the high-end customers represented by the Party and Government Organs Printing Center will be the first to introduce and use various advanced technologies or equipment due to their strong economic strength, superior conditions in all aspects, and rapid equipment replacement. , Is completing the transition from traditional printing to digital printing. But this part of the business volume accounted for only a small share of the entire express printing market.
On the other hand, in the field of rapid commercial printing, small offset presses, especially multicolor small offset presses, are still in a dominant position, and will continue to be maintained for a long period of time. Although the proportion of small offset presses in the equipment used in the entire fast printing market is an inevitable trend, the process of decline is slow and long. Because the total volume of the rapid commercial printing market grows faster, the small offset presses The total demand will continue to increase in the longer term.
4. How to treat the impact of digital printing machines on small offset printing machines
First of all, we should realize that the impact of digital printing presses on small offset printing presses is inevitable, but, I think, there will not be too much threat in the near future. Because, we should first figure out what is the outstanding performance of the digital printing machine? I think it is personalized printing or variable information printing, "fast" is not its outstanding features or advantages. In the entire printing industry, a large number of printed products are not variable information. It should be pointed out that the digital printing press has its own market space, and it will develop rapidly in the short-term printing field in the short term.
In the field of common short-run commercial printing, the demand for live printing between 500 and 5000 copies is the largest. In addition, the traditional offset printing method has obvious advantages in terms of print quality, printing cost, cost performance, etc. For a long time, it is still the world of offset printing.
Of course, from the perspective of development trends, small offset press manufacturers need to keep a clear head and always pay attention to the development direction of the world's printing technology, rather than blindly underestimate the impact of digital printing technology; should increase the automation of equipment and increase digital functions , To improve performance and other aspects of active exploration and practice to meet the challenges of digitalization.
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