The largest 90 is 27 years old this year, and the smallest 90 is 18 years old this year.
Whether as a producer or as a consumer, the post-90s are entering the Chinese labor market and the Chinese consumer market.
As a labor-intensive industry, the furniture industry has already felt the impact of this stock from the 90s.
At the beginning, the post-90s caused concern as a phenomenon; now, after 90, it is gradually becoming a main force, and furniture companies have to attach great importance to it. In the furniture industry, both the production end and the consumer end must undergo major transformations to accommodate this unique wave of post-90s.
Can a furniture factory circle young employees?
The former president of the Asian Furniture Federation and Professor Lin Zuoxin of Beijing Forestry University pointed out in the article "There are fewer migrant workers" that there are currently 281 million "migrant workers" who have made a rapid rise in China's industry. Three changes are taking place: First, rapid changes Older, especially migrant workers in manufacturing factories are generally older; second, the number of migrant workers is small, many old migrant workers are no longer willing to leave their homes, and the number of migrant workers in labor-intensive industries is gradually decreasing; After the migrant workers are few, the migrant workers in their twenties should be the main force of production, but only account for a small proportion of the total number of migrant workers. According to statistics, after 80 years, young migrant workers accounted for 49.7% of the total. There are fewer young operators in the furniture industry.
Today's furniture companies generally suffer from the shortage of general labor and the shortage of skilled workers, which is a sign that “there are fewer migrant workersâ€. Employees are the production power of the enterprise. Employees cannot recruit or stay, and labor costs are rising year by year. Furniture companies need to change.
As Professor Lin Zuoxin said, furniture companies must rethink the selection of machinery and equipment in the production process: older migrant workers can't do too much physical activity, they can't let them fall on their knees, can't let them Look at the ruler... The younger non-carpentry workers should use CNC equipment to work like computers and video games. The furniture factory should work better and the uniforms should be more beautiful, otherwise it will not attract younger workers... These are the real challenges for post-90s employees to traditional businesses.
At present, a large number of graduates from the post-95s have entered the workplace, and the managers of the furniture factories have already experienced very obvious changes. The “authority†and salary can no longer make these new generations of employees die, and resign without a word, let the managers A headache.
These 95 generations of new generation employees have completely different values ​​and discourse systems from their fathers. They will be respected, valued, equal, enlightened, and gamified, but they will be managed in a traditional way. Ignore, not worship, or even resentment. If managers always think of "managing" these new generations, they will probably return.
In order to adapt to the new "situation", some furniture companies have to put down their bodies and start to manage change: re-design the flat organizational structure, let the individual become the protagonist, let the factory also join the Internet culture elements, let the managers lower their bodies, learn to use The language of the new generation of employees communicates with them; in addition to the software, more efforts are being made to develop new technologies, using robots and robotic arms to improve the automation and mechanization of enterprises and reduce their dependence on labor.
Can furniture companies pay for young consumers?
Furniture companies face not only young employees, but also young consumers.
In the current and future of consumption upgrades, the confrontation between furniture companies' products ultimately relies on young consumers to vote with actual actions.
Statistics from the National Bureau of Statistics show that in 2015, the total population of the post-90s nationwide reached 211 million, accounting for 15.5% of the country's total population. An authoritative and surveyed 1000-90-year "Consumer Behavior Characteristics Report" shows that after 90s consumers like to spend ahead of their lives, do not blindly pursue brand-name and star effects, and like personalized consumer experiences.
After 90s, consumers pay special attention to self-worth. Whether it is brand or business or experience activities, if they can bring their sense of identity to their own ethnic groups, they are willing to spend a lot of time and money on this, and they are driven by “self-likenessâ€. obvious.
"Customized" products, services and experiences can gain their value recognition.
Many home furnishing companies have begun to jump out of the "traditional manufacturing" shackles and strengthen their "young" genes: the old-fashioned big coffee federal furniture design masters reluctantly design a more modern, more in line with the modern young people's aesthetic LOGO, began the "Youth Federation "The journey"; Red Star Meikailong built a new avatar red name "car", and dance with the stars, to create a series of marketing activities, such as Luban pointed goods festival, numerous furniture enterprises in the circle; Shangpin home delivery and Swarovski Joining hands to create a light luxury lifeism is aimed at more young consumers with rich and good tastes; at Shanghai International Furniture Fair, there are many products that study the lifestyle of new generation consumers. These young and avant-garde elements reflect the evolution of the entire industry. After 90s, consumers have become the must-have for the next round of furniture companies to chase. Whoever wins, whoever wins the next 10 years of gold will have the right to speak.
Regardless of the big red and purple TFBOYS, or the recent hot South Hunan Satellite TV's "Little Bone" series, the entertainment circle is the first and most intuitive to let people see the power and vitality of young power.
“Younger†swept the business community, and faced with young employees and young consumers, is the furniture company ready? What kind of creativity do you want to use to “circle powder�
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