Hong Kong Packaging Design Success Story

Zhou Shengsheng Gold Shop: The style of the word difference

Although design emphasizes innovation, there is no conflict with the preservation of traditional culture. Hong Kong veteran gold shop Chow Sang Sheng integrates the times with the strengthening of the brand. It not only retains the tradition but also absorbs the younger generation of customers. Zhou Shengsheng’s new store was originally called “Ding Yixuan” but the response was not as good as it had been; He explained that Xuan’s impression of people is the four treasures or food establishments, and it is hard to think of quality products. After re-planning and packaging, the company changed its name to “Double-minded Goods” and used fonts and trademarks that were more suitable for young people. The same style was used in the packaging and decoration of retail outlets, making the new image acceptable to young consumers. The parent company itself has also decided to change the packaging for the "old name" because of this success, including the design of new trademarks and corporate image enhancement.

Watson's distilled water: giving the old brand new vitality

Modern consumers are pursuing quality of life, culture and fashion. This combination has become the brand culture of today. For 150-year-old Watsons distilled water, the new packaging is the product's market positioning—popularization and emphasis on lifestyle. It also retains the original customers and hopes to attract a new generation of consumers. The overall impression of the new design is that the product is not aging.

Mrs. Oral Solution: Highlighting "Mrs." is Brand

As a market leader, innovation in design is to increase the added value of the brand and extend the product and even the life of the company. Leaders should also lead the market in design and brand culture. “The trend is not a strategy for long-term development. It may fall behind after a year and a half. It will always be led by the nose.” Oral liquid is an example of advancement. The product is already a leader in the market, and the original packaging is also able to Bring out the value of the product. However, the “too's oral liquid” on the original box appeared to have more product names than the brand, so it deliberately highlighted the word “mother” to make it a brand; the packaging retained the original tone but changed the box and added a golden arc. The line reinforces its beauty; publicity also cooperates with the “new wife” to highlight the new image.

Source of information: pack.cn